Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Tag Archives: Expanded

Which social marketing tools support Twitter’s expanded tweets

Some social marketing management platforms fully support Twitter’s expanded tweets, while others are working on updating their software. Tim Peterson on September 21, 2016    On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn’t mean every brand has access … Continue reading Which social marketing tools support Twitter’s expanded tweets

Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Andy Taylor on August 19, 2016  Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched … Continue reading Getting to the bottom of Google expanded text ad CTR and CPC

How to prepare for AdWords’ expanded text ads and device-based bidding

Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. Matt Umbro on June 13, 2016    By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming … Continue reading How to prepare for AdWords’ expanded text ads and device-based bidding