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May 10, 2024 Why Prada is expanding production in Italy and its artisanal talent Prada has focused on what it calls vertical integration of its supply chain. BY Associated Press The Prada Group is expanding its production footprint in Italy, including dozens of new jobs at its knitwear factory in Umbria, leaning into “Made in Italy” … Continue reading Why Prada is expanding production in Italy and its artisanal talent
March 21, 2024 DoorDash is expanding its partnership with Alphabet’s Wing to bring drone delivery to the U.S. Customers in Christiansburg, Virginia, can now order select Wendy’s menu items for drone delivery. BY Jessica Bursztynsky DoorDash is testing drone delivery in the U.S. after expanding its partnership with Alphabet’s autonomous drone delivery service Wing. Customers in … Continue reading DoorDash is expanding its partnership with Alphabet’s Wing to bring drone delivery to the U.S.
By Rob Walker February 03, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. At first, it looked like Marie Kondo had deeply undermined one of the most successful personal-brand stories of the past decade. According to a Washington Post article, the author, Netflix star, business owner, and … Continue reading Marie Kondo is messy now—and it’s actually expanding her brand
5 Things Every D2C Brand Should Consider When Expanding Into Europe by Rebekah Brooks , December 12, 2022 There comes a time when international expansion makes sense: Your business has matured in the U.S. market, and now you look to foreign lands for continued growth and to avoid stagnation when the domestic market becomes saturated. … Continue reading 5 Things Every D2C Brand Should Consider When Expanding Into Europe
Amazon Astro is an Alexa robot that roams your home The company unveils its ‘one more thing.’ I. Bonifacic @igorbonifacic Amazon Astro Amazon The rumors were true. Amazon is working on an Alexa-powered robot on wheels. At its fall hardware event, the company showed off Astro. Set to initially cost $1,000 when it becomes available … Continue reading Amazon is expanding the Astro’s abilities for both home and business
Only 42% say they are utilizing all the capabilities of their martech stack. Constantine von Hoffman on October 3, 2022 Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s … Continue reading Marketers making less use of martech’s expanding capabilities
Mobile gaming ad spend is 3.2 times bigger than console. Chris Wood on July 28, 2022 This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $ 120 … Continue reading Mobile leads growth in the expanding in-game advertising industry
B2B marketers are learning to address customers through a range of digital channels. Chris Wood on November 19, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The B2B playbook is expanding
Burger King drafts Sweet to engineer a collectible, tradeable sweepstakes. Chris Wood on September 21, 2021 Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The … Continue reading Brand strategies for NFTs are expanding
Daglar Cizmeci May 24, 2021 Scaling a business can be both an exciting and challenging opportunity for business owners. Branching out towards new horizons can help to secure your long term growth and move the company to the next level, but there are also great challenges surrounding the funding of such ambitious ventures and the … Continue reading Scaling Smart: How to Keep Your Business Steady When Expanding
