The protocols and solutions developed by IAB Tech Lab to make compliance with privacy regulations easier have been expanded to cover 14 more U.S. states. Kim Davis on August 15, 2024 The IAB Tech Lab announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the … Continue reading IAB Tech Lab expands Multi-State Privacy Agreement
Apple’s self-repair diagnostics tool expands to Europe 32 new countries join the US, where it launched in December. will shanklin Updated Wed, Jun 26, 2024 Apple is expanding access to its web-based diagnostic tool. The software (officially called “Apple Diagnostics for Self Service Repair”) is now available in 32 European countries, including the … Continue reading Apple’s self-repair diagnostics tool expands to Europe
Company says it’s a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features. Anu Adegbola on June 5, 2024 LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. Dig deeper: How to personalize your brand … Continue reading LinkedIn expands video ads, AI tools for B2B marketers
Google’s generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK. Nicola Agius on February 12, 2024 Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in … Continue reading Google expands generative AI capabilities for automatically created assets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM. Nicola Agius on September 6, 2023 Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform … Continue reading Microsoft Advertising Editor expands audiences to all markets
Horizon’s Night Market Names CD&TO, Expands Data/Tech Team by Joe Mandese @mp_joemandese, August 21, 2023 Three years after launching pure-play ecommerce unit Night Market, Horizon Media is expanding its team, adding a Chief Data & Technology Officer and making several other senior appointments. Kyle Csik joins as CD&TO from S4 Capital, where he was vice … Continue reading Horizon’s Night Market Names CD&TO, Expands Data/Tech Team
Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others by Laurie Sullivan @lauriesullivan, August 17, 2023 Amazon is making a move to have ads appear of its owned-and-operated sites. The company’s display ads that serve-up on search results pages will now do the same on third-party websites including Pinterest, BuzzFeed and Hearst Newspapers. The ads … Continue reading Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Other Websites, Apps
Meta Expands Zefr’s Brand-Suitability Solution To Instagram Feed by Colin Kirkland , July 31, 2023 To increase brand safety on its most popular social app, Meta has integrated Zefr’s automated brand-suitability verification product into the Instagram Feed while also making it available in more global territories and testing new inventory filters for Reels. The company … Continue reading Meta Expands Zefr’s Brand-Suitability Solution To Instagram Feed
TikTok Expands Text Posts For Creators by Colin Kirkland , July 24, 2023 In an effort to lower the barriers of creation on TikTok and move beyond short-form video, the social-media platform has announced an expansion of in-app text posts that invite creators to share stories, poems, lyrics and other written content with their followers. … Continue reading TikTok Expands Text Posts For Creators
Meta Expands IAS Partnership With Ad Measurement Tools For Reels by Colin Kirkland , June 20, 2023 Media measurement and optimization platform Integral Ad Science announced on Tuesday that it is rolling out new ad-measurement tools for Reels on Facebook and Instagram, expanding a partnership that began in 2016. The media-measurement company, which has already … Continue reading Meta Expands IAS Partnership With Ad Measurement Tools For Reels
