Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product
Audigent Expands Programmatic Targeting With The Weather Company Data by Laurie Sullivan @lauriesullivan, May 11, 2023 Data activation company Audigent has integrated targeting data from IBM’s The Weather Company in a new private marketplace (PMP) announced Thursday. The data is available to brands and agencies to improve performance and protect consumer privacy. For the first time in … Continue reading Audigent Expands Programmatic Targeting With The Weather Company Data
Microsoft Advertising Expands Latin America Presence Through Partnership by Laurie Sullivan @lauriesullivan, April 20, 2023 Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. The exclusive agreement — which will be effective May 1, 2023 — spans all of Latin … Continue reading Microsoft Advertising Expands Latin America Presence Through Partnership
SF Agency Feld Advertising Expands Media Practice by Steve McClellan @mp_mcclellan, March 31, 2023 San Francisco-based Feld Advertising is expanding its media department with the hiring of Jon Sklaroff as Senior digital manager, a new position. Sklaroff reports directly to Executive Media Director Elizabeth Dorrance and is tasked with expanding the agency’s growing digital … Continue reading SF Agency Feld Advertising Expands Media Practice
Email creation and collaboration platform Stensul is strategically expanding its offering across other assets. Kim Davis on March 23, 2023 Stensul, the platform that promotes rapid and collaborative creation of emails, has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation … Continue reading Email creation platform Stensul expands its offering to landing pages
Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
The relaunch of TruAudience combines identity and targeting capabilities of TransUnion and Neustar. Chris Wood on March 16, 2023 Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. TruAudience … Continue reading TransUnion expands TruAudience marketing solutions
Google Expands ‘Prebunking’ In Europe by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2023 Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern Europe. A series of short videos will highlight and demonstrate techniques that are common to misleading claims. … Continue reading Google Expands ‘Prebunking’ In Europe
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store. Chris Wood on January 17, 2023 Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their technology has previously been used to … Continue reading Cooler Screens expands in-store retail media presence
Ex-Google Exec’s Search Engine Neeva Reaches 1M Users, Expands Into Canada by Laurie Sullivan @lauriesullivan, December 15, 2022 Privacy search engine Neeva last year committed 20% of its revenue to online publishers and content creators. Now with 1 million monthly users, up from 600,000 following its launch in U.K., France, and Germany last October, the … Continue reading Ex-Google Exec’s Search Engine Neeva Reaches 1M Users, Expands Into Canada
