B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Ginny Marvin on September 4, 2020 Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. … Continue reading Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
Tag Archives: Expands
Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic
Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic by Laurie Sullivan @lauriesullivan, May 29, 2020 Italy-based MainAd has expanded into the United States during the COVID-19 pandemic to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC regions and has appointed Ben Segal to U.S. VP of … Continue reading Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic
App Actions expands with four new categories
Users will be able to tell Google Assistant to pay their bills, book a ride, order food and more. George Nguyen on May 7, 2019 App Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and fitness, finance and banking, food ordering and ridesharing. … Continue reading App Actions expands with four new categories
Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018 Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
Facebook expands A/B ad-testing capabilities & adds reporting features
Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018 Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features
Native Supply Chain Expands 48%
Native Supply Chain Expands 48% by Joe Mandese @mp_joemandese, March 29, 2018 If it’s doing what it’s supposed to do, the blurry nature of native advertising may be difficult to measure in terms of its absolute scale and volume. One way to put dimensions around it is to look at the number of suppliers providing … Continue reading Native Supply Chain Expands 48%
Adobe Target expands beyond A/B testing to automated optimization of user experience
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. Barry Levine on September 15, 2016 Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends … Continue reading Adobe Target expands beyond A/B testing to automated optimization of user experience
LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform
Since acquiring Bizo last August, LinkedIn has now integrated Bizo’s lead gen tools to expand its Marketing Solutions portfolio. Amy Gesenhues on February 19, 2015 LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing solutions. The site has added a new B2B “Lead Accelerator” tool, … Continue reading LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform
eTrigue Expands Partnerships With Email Companies
Destination CRM, Thursday, October 23, 2014 eTrigue, a provider of cloud-based marketing automation, has expanded the VisitIQ ecosystem to include built-in support for additional email service providers in the VisitIQ IQ Link builder. These added providers include Bronto, dotmailer, Emma, Mad Mimi, VerticalResponse, Mailchimp, Constant Contact, and many others. VisitIQ helps marketers target prospects by … Continue reading eTrigue Expands Partnerships With Email Companies
5 Steps to Execute a Site Redesign Without Compromising SEO
You’ve spent years investing in SEO, and now your company dominates the rankings, but your site is outdated, isn’t mobile-friendly, and you know it’s time for a redesign. You’ve heard all the horror stories of how a site redesign can kill rankings, so you’ve held off as long as you can, but now it’s time. … Continue reading 5 Steps to Execute a Site Redesign Without Compromising SEO
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