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This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics. Steve Armenti on January 7, 2025 Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle … Continue reading Break down silos with a 4-pillar foundation for account-based expansion alignment
2025 is not for big martech spend but for laying an AI-ready foundation. Here’s how to balance budget restraints with innovation. Anita Brearton on December 12, 2024 As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The … Continue reading Why 2025 is the year for martech optimization, not expansion
Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based expansion. Steve Armenti on November 1, 2024 As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. But what if there was a way to unlock … Continue reading Why account-based expansion is B2B’s next growth lever
May 02, 2024 From telecom to tech, with global expansion Innovative ventures have transformed e& into a leading global technology player BY e& In the Middle East, the transformative force of telecommunications is propelling the region forward. Innovative solutions are not just contributing to economic growth but are also revolutionizing connectivity and how individuals and businesses … Continue reading From telecom to tech, with global expansion
April 26, 2024 What every company needs to know before embarking on global expansion Scaling your business to foreign markets requires more than simply marketing in a new language—it requires a commitment to understanding local culture, customs, and social conventions BY FastCo Works When globe-trotting consumers connect seamlessly to a rideshare driver after touching down in … Continue reading What every company needs to know before embarking on global expansion
April 24, 2024 GoFundMe’s Latin American expansion is launching with Mexico Similar crowdfunding platforms already exist in Mexico, but none have GoFundMe’s reach. BY Associated Press Mexican fundraisers can now solicit donations on GoFundMe, the company announced Tuesday, as the crowdfunding giant expands into what it hopes is the first of more untapped Latin American markets … Continue reading GoFundMe’s Latin American expansion is launching with Mexico
Amazon eyes investment in Diamond Sports Group amid streaming expansion Maxwell William / Last Updated: Dec 18, 2023 Amazon is reportedly in advanced talks to invest in Diamond Sports Group, a leading regional sports programmer, marking a significant stride in the tech giant’s foray into sports content. This strategic move, according to Wall Street … Continue reading Amazon eyes investment in Diamond Sports Group amid streaming expansion
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Carlos Hidalgo on May 25, 2023 Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited … Continue reading Customer engagement: Moving from value creation to value expansion
By Rafael Canton March 30, 2023 When Fanatics agreed to exclusive licensing deals for trading cards with the MLB, MLBPA, NBA, NBAPA, and NFLPA, the deals opened the company up to a breadth of opportunities to create new sports trading cards and collectible products. When it acquired sports trading card company Topps … Continue reading Fanatics debuts new MLB rookie patches as part of its expansion into collectibles
By Samar Marwan November 09, 2022 From the Obamacare website crash to the Theranos scandal, the attempt to digitize America’s draconian healthcare ecosystem has been mostly unsuccessful but remains vital for the future of health. Software giant Salesforce believes it is equipped to help modernize the industry and has been working alongside its healthcare … Continue reading Salesforce healthcare expansion includes marketplace and subscription models
