While predictions are positive, not all actual earnings are following the plan. Constantine von Hoffman on August 1, 2022 Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. Some 71% think U.S. ad spend will decrease within the … Continue reading Most marketers don’t expect ad spend drop until next year
Trends to Expect for Collaboration and Team/ Project Management in 2022 Martin Welker / 02 Feb 2022 As 2022 slowly unravels, we’ve begun to ponder the lessons learned from working from home. A more isolated work rhythm resulting from the Home Office has undoubtedly thrown team workplace collaboration off-kilter due to a more significant … Continue reading Trends to Expect for Collaboration and Team/ Project Management in 2022
Matt Thomas November 10, 2021 Gen-Z has entered the workplace, making up around 24% of the workforce in 2020. And this number will only grow in the coming years. One might assume that this generation may have similar needs compared to previous generations. However, the requirements of this new working generation do vary, begging the … Continue reading 3 Things Gen-Z Employees Expect From Their Workplace
Nura Eston June 24, 2021 As vaccination rates increase, and with lockdowns now behind us (hopefully for good!), businesses are looking forward to welcoming customers back to in-store shopping this summer. Here’s some information about how the pandemic has affected businesses, tips and guidance about managing your customers, steps to take before reopening and a … Continue reading With Lockdowns Ending, Here’s What to Expect as Businesses Reopen
Cookies Or Not, Consumers Expect Marketers To Know Them by Laurie Sullivan @lauriesullivan, June 18, 2021 It would be an understatement to say online shopping has undergone a major transition in the past year. Adoption of real-time payments grew by 41% in 2020, and consumers flocked online to buy their groceries. And while online shopping … Continue reading Cookies Or Not, Consumers Expect Marketers To Know Them
What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year
Emily Carroll October 8, 2020 As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. A recent survey was conducted with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. These findings can help eCommerce and brick and mortar stores … Continue reading Black Friday 2020: eCommerce Sites Can Expect a 28% Increase in Online Shopping from 2019
Davis Bell September 10, 2020 Every industry has been heavily impacted by the integration of new technology, and the accounting industry is no exception. While the industry as a whole has been a bit slower to start adjusting, accountants are now increasingly required to adapt to new expectations regarding communication, rapid turnaround, and transparency. To … Continue reading What Clients Expect From Their Accountant in 2020
Dan Moyle August 11, 2020 As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are asking how much they should be spending on digital marketing. The U.S. Small Business Administration suggests allocating 7-to-8% of your gross revenue to marketing. Then you spend 50% … Continue reading How Much Should I Expect to Spend on Digital Marketing?
What Brands Can Expect As Stay-At-Home Orders End by Laurie Sullivan @lauriesullivan, June 19, 2020 North Americans spent more than sixteen hours per day online for much of the COVID-19 quarantine, up 30% compared with a year ago. Analysts expect that time to decline to thirteen hours and twenty minutes during the next 12 months … Continue reading What Brands Can Expect As Stay-At-Home Orders End
