Brian Basilico — May 14, 2020 Today I want to talk about business. I know you’re saying to yourself, “Self, doesn’t he always talk about business?” And the answer is, YES. Earlier this year, some businesses came to an abrupt stop. For those of us who are lucky enough to keep busy with work, chances … Continue reading Want More Business? Give 100% And Expect Nothing in Return
Dave Sutton — May 1, 2020 Whether we accept it or not, researchers predict we may be in lockdown for longer than planned. Others are saying social distancing could become a fact of life for, not months, but years. A new world, they say, is on the other side of all this change. But, practically … Continue reading 9 Things to Expect from Life After COVID
Troy Kirby — May 1, 2020 In Ernest Hemingway’s The Sun Also Rises, Mike says his bankruptcy occurred two ways: Gradually, then suddenly. The untenable current situation facing small business entrepreneurs due to the 2020 COVID-19 shutdowns is no different. Everything depends on how their individual states react, plan and illustrate their importance moving forward … Continue reading Expect a Tsunami of Small Business Bankruptcies Based On Vague Government Planning
If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Pamela Parker on April 9, 2020 Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically … Continue reading What should you expect from a B2B Marketing Automation Platform?
Liza Slavin — February 24, 2020 When a business decides that they are going to start looking for a new employee, it is typically because they need the employee now. Most businesses say “I need this person (February 26, 2020)”, sound familiar? Not today, not in 3 months, but (February 26, 2020). This simple phrase … Continue reading No Workforce Planning? Expect Rough Seas
Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020 American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020
Maria Mora — January 12, 2020 Just like any new relationship, the first 90 days with a digital marketing agency can feel like they’re moving way too fast or way too slow. But that doesn’t have to be uncomfortable. While there’s no such thing as an effortless onboarding process, you can take steps to set … Continue reading What to Expect After Hiring a Digital Marketing Agency
Anthony Carranza — December 12, 2019 Follow @anthonycarranza As the year comes to a close, the year 2020 will reveal new endeavors. Entrepreneurship and artificial intelligence (AI) go together in today’s fast-paced business ecosystem. As we become increasingly immersed in technology and harvest data, the demand becomes greater to implement sophisticated systems around it. According … Continue reading What to Expect in 2020: Trends in Entrepreneurship and AI
Jada Harland — April 17, 2019 — April 17, 2019 Today we are going to cover the basics of speaking with a marketing recruiter for the first time. This is valuable information to those who have been interviewing and are already comfortable speaking with a recruiter, but may still have some questions about the process. … Continue reading What to Expect From Your First Call with a Recruiter
Sarah Voigtman — January 25, 2019 — January 25, 2019 We’ve all heard of that holy grail of work/life balance. In the digital age, it can seem nearly impossible to achieve: our businesses are directly in our phones and laptops, and the urge to ignore the frantic ping of an email notification can insatiable. Work/life … Continue reading These Secrets to Work/Life Balance Might Not Be What You Expect
