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U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics. Chris Wood on January 7, 2025 The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $ 241.4 billion online between November 1 and December 31 of this, up 8.7% from 2023, according to Adobe Analytics. … Continue reading Holidays deliver on record-setting ecommerce expectations
A college internship at Disney led to an important business principle that carries forward. BY Jon Cook Indulge me as I walk down memory lane—or, more appropriately, Main Street USA. For a summer during college in the early 1990s, I joined hundreds of eager students and walked through the gates of Walt Disney World’s Magic Kingdom … Continue reading Exceeding expectations: Lessons from Disney’s Pixie Dust
July 21, 2024 Burberry’s new CEO will navigate new expectations around historic brands Chairman Gerry Murphy vowed on the same day to continue Burberry’s upmarket push to compete with upper tier European luxury labels including Louis Vuitton, Chanel, and Dior. BY Reuters Burberry’s new boss Joshua Schulman faces an immediate strategy dilemma. On Monday, the former … Continue reading Burberry’s new CEO will navigate new expectations around historic brands
By Chris Morris October 24, 2023 Microsoft beat analyst expectations in its latest fiscal quarter, giving the stock a big boost in after-hours trading. Shares were around 4% higher after the company reported first-quarter earning results of $2.99 per share, significantly higher than the $2.65 per share expected by FactSet. Revenue topped expectations as … Continue reading Microsoft earnings blow past analyst expectations
Buyer Expectations: Three Things to Do Now to Delight and Deliver Ali Hasnain / 20 Apr 2023 Are you still selling like it’s 2013? It’s no secret that the buyer experience has changed drastically in the last decade. The pandemic turned enterprise buyers into savvy e-commerce hunters and SaaS experts. When everyone is used … Continue reading Buyer Expectations: Three Things to Do Now to Delight and Deliver
5 Reasons Setting Customer Expectations Goes a Long Way Calendar / 20 Jan 2023 There are a lot of different things that go into starting and operating a business. You need a product or service that can sell and a team that can distribute it. You need marketing campaigns, a customer service plan, and … Continue reading 5 Reasons Setting Customer Expectations Goes a Long Way
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands. Chris Wood on September 28, 2022 How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at … Continue reading How to keep up with accelerating customer expectations: The MarTech Conference keynote
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit. SE Ranking on April 22, 2022 There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website. First, your digital … Continue reading Setting client expectations with a thorough preliminary SEO analysis
Consumers’ Great Expectations Will Reinvent Ad-Dominated Marketing Industry by Azlan Raj , January 28, 2022 The marketing industry is approaching an acute period of change that will redefine the way brands think about marketing in relation to business operations — but, even more importantly to the way brands relate to people. Creative advertising is and … Continue reading Consumers’ Great Expectations Will Reinvent Ad-Dominated Marketing Industry
Ron Scott November 16, 2021 Digital transformation has been on the rise for quite some time. Enterprises have been transitioning their strategies from optimizing the in-person experience to growing their online channels. As the pandemic has sped up the need for digital innovation, sectors such as the financial industry have had some hurdles to overcome … Continue reading Web Accessibility Expectations for Digital Transformation
