Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year. Constantine von Hoffman on September 9, 2024 Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 … Continue reading Optimistic marketers increase expected ad spend
September 01, 2024 Consumer spending increased in July as expected The increase was across both goods and services, with outlays on motor vehicles and parts leading the charge. BY Reuters U.S. consumer spending increased solidly in July, suggesting the economy remained on firmer ground early in the third quarter and arguing against a half-percentage-point interest rate … Continue reading Consumer spending increased in July as expected
July 11, 2024 Fewer Americans filed for unemployment benefits last week than expected Initial claims for state unemployment benefits fell 17,000 to a seasonally adjusted 222,000 for the week ended July 6, the lowest level since late May, the Labor Department said on Thursday. BY Reuters The number of Americans filing new applications for unemployment benefits … Continue reading Fewer Americans filed for unemployment benefits last week than expected
June 12, 2024 The Fed, in a ‘no rush’ attitude, is expected to leave rates unchanged Analysts expect the Fed to leave the benchmark policy rate in the 5.25%-5.50% range. BY Reuters The Federal Reserve is expected to leave interest rates unchanged on Wednesday, with new economic projections from the U.S. central bank’s policymakers likely to … Continue reading The Fed, in a ‘no rush’ attitude, is expected to leave rates unchanged
ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google. Danny Goodwin on May 10, 2024 ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. This new approach could be a game-changer for how people … Continue reading ChatGPT expected to launch search feature Monday
IAB’s Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time. Chris Wood on April 25, 2024 U.S. digital video ad spend is expected to hit $ 63 billion in 2024, a 16% increase from the previous year, according to projections … Continue reading Video ad spend expected to rise 16%, surpassing linear TV this year
April 24, 2024 Caitlin Clark, WNBA’s newest star, is expected to ink a $28 million Nike deal The eight-year contract includes a signature shoe. BY Associated Press Caitlin Clark appears to be on the cusp of setting another record. The most prolific scorer in NCAA Division I history and the No. 1 overall pick in the … Continue reading Caitlin Clark, WNBA’s newest star, is expected to ink a $28 million Nike deal
Google CEO says more layoffs expected ‘throughout the year’ in internal memo This follows the company’s recent rounds of redundancies, which affected over a thousand employees. Richard Lai Updated Thu, Jan 18, 2024 REUTERS / Reuters Following Google’s recent rounds of layoffs affecting over a thousand jobs, CEO Sundar Pichai has reportedly told remaining … Continue reading Google CEO says more layoffs expected ‘throughout the year’ in internal memo
Cyber Monday Expected To Generate $12B In Shopping Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, November 26, 2023 Cyber Monday is expected to remain the year’s biggest online shopping day. Adobe Analytics predicts it will generate $12 billion, up 6.1% year-over-year (YoY), with experiences taking priority when it comes to gifts — not just for … Continue reading Cyber Monday Expected To Generate $12B In Shopping Revenue
ATT expected to cost Facebook $12.8 billion in coming year. Constantine von Hoffman on April 15, 2022 Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $ 16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has … Continue reading Apple privacy protections expected to cost big tech firms $16 billion in coming year
