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Tag Archives: Experience

CDP and customer experience: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement. MarTechBot on August 12, 2024    Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading CDP and customer experience: Best of the MarTechBot

Boosting customer experience with website redesign: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website. MarTechBot on July 8, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Boosting customer experience with website redesign: Best of the MarTechBot

Connecting digital experience to strategy: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience. MarTechBot on June 24, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Connecting digital experience to strategy: Best of the MarTechBot

The state of digital customer experience by Digital Marketing Depot

While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology’s rollout. Digital Marketing Depot on May 15, 2024   Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do … Continue reading The state of digital customer experience by Digital Marketing Depot

How AI impacts the customer experience, when it’s done well

This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference. Mike Pastore on May 14, 2024   AI is increasingly being used by marketers to create content and experiences for prospects and customers.     Recorded live during the Spring 2024 MarTech Conference, this episode … Continue reading How AI impacts the customer experience, when it’s done well

Why relying on AI won’t improve the customer experience

Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs. Scott Gillum on April 15, 2024   What will customers remember after they experience your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it?  A … Continue reading Why relying on AI won’t improve the customer experience

The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)

Linda Aylesworth | April 4th, 2024   Learn How to Master the Impact of Google Search Generative Experience (SGE) In the ever-evolving world of digital marketing, SEO remains crucial for enhancing your online visibility. In its quest to deliver an enhanced and more tailored search experience, Google’s latest update, the Google Search Generative Experience, introduces … Continue reading The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)

Search Generative Experience As A Complete Alternative To Search

Search Generative Experience As A Complete Alternative To Search by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2024   Some say generative AI will never replace traditional search engines — but the change could come sooner than expected, especially if consumers show a willingness to take the leap. Google began asking users who had not … Continue reading Search Generative Experience As A Complete Alternative To Search