It’s the first implementation of IAB Tech Lab’s new creative ID standard enabling better experiences across the adtech ecosystem. Chris Wood on June 13, 2024 \ Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets. The collaboration is … Continue reading XR and AD-ID team up for better cross-platform ad experiences
Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization. Sam Shennan on May 6, 2024 Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the … Continue reading Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations. Melissa Reeve on April 24, 2024 Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no … Continue reading Crafting exceptional customer experiences with AI and agile: A 5-step guide
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates. Chris Wood on April 23, 2024 Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer … Continue reading How True Classic uses post-purchase experiences to increase revenue
As the gaming industry matures, there are new ways for marketers to reach gamers where they are. Chris Wood on April 1, 2024 Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at … Continue reading How to reach gamers and understand gaming experiences: IAB PlayFronts
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Nicola Agius on March 28, 2024 Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. … Continue reading Google testing tools to provide more personalized shopping experiences
How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here’s a step-by-step guide and it all starts with tagging. Venkatraman Kannan on February 23, 2024 In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where … Continue reading Scaling personalized experiences: From anonymity to insight
A fast website isn’t the only thing that matters to customers. Learn a more holistic approach to improving digital experiences. Steve Petersen on January 4, 2024 Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more … Continue reading Optimizing digital experiences: Don’t focus on just one metric
By Jared Lindzon Forecasters are warning that it’s going to be a chilly 2024, at least when it comes to employee experience investments, sometimes abbreviated to “EX.” According to a new report from Forrester, organizations are likely to freeze or reduce their EX budgets next year—which can include employee perks; training; workplace flexibility; and … Continue reading Companies are likely going to invest less in employee experiences in 2024
3 Ways to Take Advantage of Immersive Experiences for Businesses Chandra Surbjat / Nov 9, 2023 No matter where your staff works from day to day, everyone can easily collaborate across teams — communicating fluidly, accessing resources, finding information, brainstorming, and maintaining progress. This is possible thanks to advanced technologies, such as generative artificial intelligence, … Continue reading 3 Ways to Take Advantage of Immersive Experiences for Businesses
