Tag Archives: Experiences

3 reasons why customer journeys are the key to better experiences and profits

Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue. Chris Wood on September 11, 2023 Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes … Continue reading 3 reasons why customer journeys are the key to better experiences and profits

Automation and AI: The power to build true digital experiences

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Shama Hyder on April 27, 2023 It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than … Continue reading Automation and AI: The power to build true digital experiences

Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences

Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences by Laurie Sullivan  @lauriesullivan, March 23, 2023 Marketers need to better understand the willingness of people to give up data and what motivates them. Razorfish worked with GWI to develop an online survey that examines the privacy paradox surrounding consumers’ attitudes toward data privacy and how brands walk … Continue reading Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences

From Composable Experiences to Composable Enterprises

From Composable Experiences to Composable Enterprises Deepak Anupalli / 03 Mar 2023   In a world where tech and accessibility are all-pervasive, enterprises recognize “customer experience” as the real brand differentiator. In particular, the digital face of the brand. Whether it be an employee onboarding app, new account creation for banking, a consumer online banking … Continue reading From Composable Experiences to Composable Enterprises

2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies. Chris Wood on January 10, 2023   The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. In the year to come, … Continue reading 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022   Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

The ROI of personalized experiences: Content measurements

Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. Greg Kihlstrom on December 20, 2022 This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even … Continue reading The ROI of personalized experiences: Content measurements

The ROI of personalized experiences: Audience measurements

Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters. Greg Kihlstrom on December 13, 2022 Recent statistics support the need for brands to create more personalized customer experiences. 80% of consumers are more likely to purchase from brands that provide tailored experiences. 70% of consumers … Continue reading The ROI of personalized experiences: Audience measurements