Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters. Greg Kihlstrom on December 13, 2022 Recent statistics support the need for brands to create more personalized customer experiences. 80% of consumers are more likely to purchase from brands that provide tailored experiences. 70% of consumers … Continue reading The ROI of personalized experiences: Audience measurements
Tag Archives: Experiences
Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences by Laurie Sullivan @lauriesullivan, November 18, 2022 Meet Bric and Pin, Uberall’s “real guy” and “virtual” character, respectively. The global provider of hybrid customer experiences (CXs) has launched a major creative campaign to demonstrate the need for location-based businesses to combine online and offline channels. “Bric … Continue reading Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Disney CEO Bob Chapek Wants To Use Data To Customize Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, October 27, 2022 Disney CEO Bob Chapek wants to combine personal consumer data from the Disney+ streaming service and Disney parks to give customers a unique experience. Chapek, speaking at The Wall Street Journal’s Tech Live conference, said … Continue reading Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
How Adidas builds metaverse experiences and partnerships
Adidas’ VP of global marketing explains the strategy behind metaverse team-building and execution. Chris Wood on October 18, 2022 Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech … Continue reading How Adidas builds metaverse experiences and partnerships
Drive performance and better digital customer experiences
Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration. Amazon Web Services on June 21, 2022 Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS Marketplace, solves growing gaps in … Continue reading Drive performance and better digital customer experiences
Why a flexible workplace shouldn’t mean we ignore individual employee experiences
By Faisal Hoque June 06, 2022 The pandemic era phenomenon known as “The Great Resignation” has seen millions of employees voluntarily leaving their jobs. In January 2022 alone, some 4.3 million workers quit, adding to the staggering 48 million who abandoned their jobs in 2021, according to data from the Labor Bureau. As … Continue reading Why a flexible workplace shouldn’t mean we ignore individual employee experiences
Brands Struggle With Providing Good Customer Experiences
Brands Struggle With Providing Good Customer Experiences by Rob Williams , June 10, 2022 Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keeping customers satisfied. U.S. consumers have a worse opinion of brands than they did a year ago amid the difficulties in providing a positive customer experience (CX). After several years of … Continue reading Brands Struggle With Providing Good Customer Experiences
The Future Of Brand Experiences In The Metaverse
The Future Of Brand Experiences In The Metaverse by Jeff Snyder , June 10, 2022 The following was previously published in an earlier edition of Marketing Insider. Remember how social media forever changed marketing? The next iteration of the internet (called the metaverse) is next. In the metaverse, the virtual and physical collide, creating a … Continue reading The Future Of Brand Experiences In The Metaverse
How connecting customer data drives personalized experiences
Without a full view of customer data, marketers will have a hard time improving brand experiences. Corey Patterson on May 5, 2022 Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain … Continue reading How connecting customer data drives personalized experiences
Digital CX: Businesses need them, yet struggle to create great experiences
Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience. Constantine von Hoffman on April 1, 2022 Marketers know they need great digital customer experience, but few know how to get it. While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say … Continue reading Digital CX: Businesses need them, yet struggle to create great experiences
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