Tag Archives: Experiences

Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences

Cookieless Targeting

Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences by Ray Schultz , Columnist, September 22, 2021 Email marketers are not the most popular people in America.  Among consumers, 79% wish email offers were more relevant, and 71% that they were more timely, according to Revisiting the Gaps In Customer Experience, … Continue reading Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences →

Does ‘always-on’ marketing improve customer experiences?

Customer Experience

This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products. Corey Patterson on September 22, 2021 Souce: Pega No marketer wants to overcommunicate with their target customers. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. … Continue reading Does ‘always-on’ marketing improve customer experiences? →

How to build seamless experiences for ‘digital everywhere’ customers

Customer Experience

The most successful brands keep the customer at the center when expanding their digital presence. Chris Wood on September 9, 2021 “We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech … Continue reading How to build seamless experiences for ‘digital everywhere’ customers →

Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences

Cookieless Targeting

Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2021 Cookies are crumbling, making it more difficult for marketers to target consumers with ads —  but it just means they are spending more time focusing on the customer experience. Cisco customers’ buying cycle is about 16 … Continue reading Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences →

Bridging the Gap Between eCommerce and Real-World Experiences

eCommerce Experience

Efrat Vulfsons May 21, 2021 As eCommerce continues to prove itself as one of today’s most lucrative marketing channels, companies should ensure that they’re prepared to double down on their online channels. The pandemic has changed the way consumers shop, with a 146% growth in online retail orders in the US and Canada in 2020 … Continue reading Bridging the Gap Between eCommerce and Real-World Experiences →

Compelling Hybrid Experiences: Bridging the Gap Between Virtual and In Person

Virtual Work Teams

Antonia Hite May 18, 2021 2020 was a whirlwind of change. We, as marketers, had to set aside all that we knew about in-person event planning, became Zoom-super users, and learned everything we could about planning and executing virtual events. 2021 is bringing its own challenges, and with varying levels of comfort with in-person experiences … Continue reading Compelling Hybrid Experiences: Bridging the Gap Between Virtual and In Person →

How you handle email replies matters for great customer experiences

Customer Experience

If your “reply-to” handling is automated, you might be missing an opportunity Ryan Phelan on April 16, 2021 Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies … Continue reading How you handle email replies matters for great customer experiences →

Different experiences with free and freemium software trials

Software Tools

How marketers find the right solutions in disruptive times Chris Wood on April 13, 2021 at 11:38 am There are a number of hurdles to clear internally that make free trials hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital … Continue reading Different experiences with free and freemium software trials →

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