Tag Archives: Experiences

Learn how to build more emotionally engaging experiences with a personalized data strategy

Data Driven Techniques

Here are three audience management strategies marketers can use to supply new and captivating content. Rakhi Patel on December 28, 2018  Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and … Continue reading Learn how to build more emotionally engaging experiences with a personalized data strategy →

3 ways customer data drives more impactful brand experiences

Branding

Fostering customer trust and creating a plan for physical and digital stores to co-exist are important strategies to leverage. Mike Sands on December 20, 2018   As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, … Continue reading 3 ways customer data drives more impactful brand experiences →

3 Websites with Amazing User Experiences And Why The Hell You Should Care About UX Anyway

Web Design Guidelines

Jeff Lewis — August 9, 2018 — August 9, 2018 Google provides a wonderful experience for their users. Just before I began writing this blog article, I googled “user experience.” Just like that, my answer lay before me in a cute little package at the top of my search results. (Well, after a few ads … Continue reading 3 Websites with Amazing User Experiences And Why The Hell You Should Care About UX Anyway →

Brands, please stop ruining the consumer mobile journey with desktop experiences

Branding Lessons

Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018   People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences →

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

Consumer Engagement

You don’t have to be Amazon, Facebook or Google to turn insights into actions.   If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing →

3 Steps to Design Consistency for Your Personalized Experiences

Web Design Guidelines

Amie Levasseur — January 16, 2018 — January 16, 2018 Personalizing a site or app is a great way to create a relevant and engaging experience for a visitor or user. In many cases, a personalized experience is so subtle that visitors will not even realize that they are experiencing personalization. Instead, it just feels … Continue reading 3 Steps to Design Consistency for Your Personalized Experiences →

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