By Mandy Pennington August 17th, 2017 Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According … Continue reading Use Customer Journey Maps To Craft Better Experiences
Larisa Bedgood — May 31, 2017 Follow @www.twitter.com/V12Data— May 31, 2017 Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What exactly does it mean to be omnichannel? According to Wikipedia, … Continue reading 3 Strategies to Wow Your Customers with Omnichannel Experiences
In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty. Mike Sands on March 7, 2017 Do your marketing programs encourage customers to regularly log in to the brand website or app? Or make use … Continue reading Break through 5 common barriers to contextual marketing and connected experiences
Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising. Liad Agmon on March 3, 2017 From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now accounting for a majority of online traffic, they have … Continue reading How bots ruin on-site experiences for real humans
Budgets, Goals Common Digital Hurdle In Creating Experiences by Laurie Sullivan, Staff Writer @lauriesullivan, March 1, 2017 About half of decision makers at companies are knowledgeable enough to address specific user needs across all platforms, but few know the steps that will lead their brands to success. Only 44% of respondents to a study released … Continue reading Budgets, Goals Common Digital Hurdle In Creating Experiences
by Larissa Faw, December 14, 2016 More than eight in 10 agencies (81%) will increase tech investments in 2017, with 75% saying they will focus on personalization and customer journeys, according to research by omni-channel provider Kitewheel which works with 25 of the world’s leading marketing agencies, including Omnicom, WPP, Publicis and Havas. The … Continue reading Report: Agencies Are Struggling To Deliver Omni-Channel Experiences
Ben Tepfer — December 13, 2016 Follow @bentepfer— December 13, 2016 Brands that master cross-channel personalization now have the power to create consistent customer experiences and foster deeper “experience loyalty” with consumers. It’s imperative that all marketers overcome the barriers to cross- channel personalization and create the kinds of memorable experiences that keep customers coming … Continue reading How to Deliver Experiences That Strike a Chord [Infographic]
Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
