Tag Archives: Experiences

How eCommerce Wholesale Platforms are Improving Customer Experiences

by Chris Layne August 1, 2016August 1, 2016 eCommerce wholesale websites, both mobile and desktop, are changing the wholesale landscape. B2B sales have already outpaced B2C sales by almost double, and wholesalers are quickly implementing eCommerce platforms to suit their clients’ needs. As B2B eCommerce continues to grow, the presence of uniquely B2B-focused features will … Continue reading How eCommerce Wholesale Platforms are Improving Customer Experiences

How To Use Social Media To Transform Negative Customer Experiences

by Imani Mixon April 9, 2016April 9, 2016 Back in the day, the customer journey began with the ding of the overhead doorbell of the convenience store and concluded as items were neatly wrapped at the cash register. If your company was lucky, a memorable in-store visit would result in positive recommendations from happy customers … Continue reading How To Use Social Media To Transform Negative Customer Experiences

Want to Thrive in the Future of eCommerce? Start Creating Unique Experiences

by JT Ripton March 6, 2016March 6, 2016 As e-commerce grows and the Internet spreads through our lives to inform our hourly habits, e-commerce retailers must make sure they meet the rising expectations of customers in an increasingly connected world. Consumers are holding businesses accountable for their actions and funneling the entire shopping experience through … Continue reading Want to Thrive in the Future of eCommerce? Start Creating Unique Experiences

Infusion Of Data Into Experiences Across Screens, Whew!

Laurie Sullivan @lauriesullivan, (July 22, 2015) As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here’s what they said. Jason Gaboriau, EVP, Executive Creative Director, Doner LA: … Continue reading Infusion Of Data Into Experiences Across Screens, Whew!

Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)

Bryan PearsonJuly 20, 2015 More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea has been tackling as it tests a variety of approaches to bridging online and in-store experiences. The Scandinavian furniture chain, known for fashionable and functional products … Continue reading Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)