August 05, 2024 Walgreens and CVS drugstores experiment with smaller locations Drugstores are no longer ‘America’s convenience destination’ like they used to be. BY Associated Press America’s drugstores are testing smaller locations and more ways to offer care as price-sensitive shoppers look elsewhere. Customers may see Walgreens stores that are one-fourth the size of a regular … Continue reading Walgreens and CVS drugstores experiment with smaller locations
By Zapier February 02, 2024 At my previous job, I was always some combination of tired and bored when it was time to work. If I wasn’t sleeping, I was scrolling through the internet like a thirsty zombie looking for my next dopamine hit. Did I get any work done? Yes, but only with … Continue reading I was bored and tired at work constantly, so I tried this experiment to generate energy
By Jared Lindzon Andy Wood never loved big city life, though he accepted it as a career necessity. The native of Carleton Place, Ontario—a town of about 12,000, roughly half an hour southwest of Ottawa—had been living in Toronto for 13 years, spending the previous 6 working for e-commerce giant Shopify, where he currently … Continue reading How Shopify’s anti-meeting, anti-mandatory-office experiment is going
YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment by Colin Kirkland , May 11, 2023 In a move to promote its ad-free Premium subscription option, YouTube is currently running a new experiment that blocks users from watching in-app content while ad-blocking apps are active in their browsers. The experiment was originally reported … Continue reading YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
Instagram’s next feature might be a copy of BeReal Instagram’s “Candid Challenges” are currently an “internal prototype,” according to the company. K. Bell @karissabe Charles Platiau / Reuters Instagram is testing a new feature called Candid Challenges, which bears a striking resemblance to BeReal, a photo sharing app popular among Gen. Z. The currently … Continue reading TikTok experiment asks you to share BeReal-style daily posts with friends
Kristen McCormick October 18, 2021 Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure. One metric designed to … Continue reading Can We Trust View-Through Conversions? An Experiment Reveals!
by Ben Young, Op-Ed Contributor, August 11, 2016 The tide is going out on the majority of so-called “native studios,” the feeding frenzy for publishers to rapidly build in-house offerings to leverage the native advertising trend. The reason? Many are still using native content as a lure to sell more display. But as many marketers … Continue reading The Branded Content Studio Experiment Is Over
Mark SchaeferMarch 24, 2015 The answer to this question is, of course, YES. Whether you know it or not, companies are collecting data about you, testing you, even manipulating you without your knowledge. The bigger question is, how far should they go…and how much should you know? I attended a fascinating discussion on this topic … Continue reading Are You In A Social Media Experiment?
Hudson ArnoldFebruary 17, 2015 Prioritization is a critical skill to master when building out a testing program. It’s about making smart choices and applying discipline to the decision-making process. In my experience helping companies build their test programs from scratch, as well as optimizing more mature programs, I’ve seen the benefits of adopting a rigorous … Continue reading What’s Next? Steps For Prioritizing Your Experiment Backlog
By Kurt Shaver, Published October 29, 2014 A few weeks ago, I wrote a blog called “My 1-week Social Selling Experiment” about nurturing the relationships with my LinkedIn connections. I used LinkedIn’s “Keep in Touch” feature that tells you when your connections have trigger events like: A promotion A new job A move A mentioned … Continue reading Results Of My “Old School” Social Selling Experiment
