Explore the role of experimental marketers in maximizing martech stack value. Ana Mourão on October 2, 2023 With martech utilization plummeting to 33%, CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported … Continue reading How experimental marketers can drive martech utilization
Tag Archives: Experimental
What Google’s experimental content podium means for SEO
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers. Tony Edward on October 17, 2016 Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and … Continue reading What Google’s experimental content podium means for SEO
Google’s Experimental Podium on Select Local Businesses
by Al Gomez March 10, 2016March 10, 2016 In light of upcoming U.S. presidential elections, search engine giant Google has created new features to make it easier for users to stay in touch with their favorite candidates. There’s no official name for it, but they look a lot like cards that contain the most recent … Continue reading Google’s Experimental Podium on Select Local Businesses
For Killer Response Rates in Large Campaigns, Try Experimental Design
John SeniorMarch 26, 2015 Your customer base is dynamic and complex. If you’re trying to optimize across your entire population of users, traditional A/B experiments may fall short. In this case, you should consider a technique we call experimental design because it allows for massive increase in the amount of variance in your digital marketing … Continue reading For Killer Response Rates in Large Campaigns, Try Experimental Design
Random Posts on
Manager Essentials: Interviewing For Soft Skills
McDonald’s loses EU trademark battle with Irish rival Supermac’s
Building Your Website to Meet a Global Audience
5 ways to tune up your unsubscribe process before the holidays
5 Backlink Checkers Every Marketer Should Try in 2019
This underrated leadership habit is crucial to success
Business Growth in the Pandemic
Why career diversity drives martech team success
3 Ideas to Steal for Your Small Business Saturday Marketing
