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Tag Archives: Experiments

McDonald’s First Foray Into AI Experiments And User-Generated Content

McDonald’s First Foray Into AI Experiments Supported By User-Generated Content by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2024 For marketers wondering what AI can do to help market and advertise a brand, look at McDonald’s’ first foray into the technology. And in a sense, it’s consumer generated. McDonald’s provided the technology. In exchange, it … Continue reading McDonald’s First Foray Into AI Experiments And User-Generated Content

How Dropshipping Helps You Run Proof of Concept Experiments at Scale

Gabrielle Sadeh — January 28, 2020 Ecommerce sales are rising through the roof as people nowadays clearly prefer shopping online. Even after visiting a store, 56% of millennials purchase the products online at least half of the time. The ecommerce industry is worth over $ 3 billion right now and is expected to exceed $ … Continue reading How Dropshipping Helps You Run Proof of Concept Experiments at Scale

Implementing agile marketing experiments lead to leadership buy-in

Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how their roles can evolve to support this new way of working. Stacey Ackerman on November 4, 2019 Too often companies approach agile marketing as a new process for the team, but in reality, … Continue reading Implementing agile marketing experiments lead to leadership buy-in

5 Things We Learned from Analyzing 28,304 Experiments

Dennis van der Heijden — July 24, 2019 — July 24, 2019 How do CRO professionals run experiments in 2019? We analyzed 28,304 experiments, picked randomly from our Convert.com customers. This post shares some of our top observations and a few takeaways about: When CROs choose to stop tests; Which types of experiments are most … Continue reading 5 Things We Learned from Analyzing 28,304 Experiments

How to Test and Measure Marketing Experiments with Trello

by Sam Warren Follow @rankpayOctober 26, 2016 Designing marketing experiments, monitoring their progress, and measuring results are all essential components to the success of any marketing campaign. Far too often however, the methodology behind this process is either overlooked, disorganized or otherwise poorly managed. To be fair, it can be just a little bit complicated. … Continue reading How to Test and Measure Marketing Experiments with Trello