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Courtney HuntJune 24, 2015 Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure … Continue reading Hiring Social Media and Digital Expertise: A Hierarchy
James ClearMarch 8, 2015 It was the first game of the season and Peyton Manning, one of the greatest quarterbacks in the history of the National Football League, already had a chance to set another NFL record. Late in the fourth quarter, with the ball on his own 22-yard-line, Manning stepped up to the line … Continue reading How to Build Expertise, Talent, and Skill: Lessons From Peyton Manning
Lee KennyJanuary 5, 2015 A common hand-wringing moment for new entrepreneurs is when they need to decide how much to charge for their services or information. They worry that if its priced no one will buy, and if its too low it will be an indication of their low self-worth. I just ordered the full … Continue reading When World Class Expertise Is Worth £7.99, How Much to Charge?
You may be weary of hearing that “content is king,” a phrase coined by Bill Gates in a 1996 essay. Often this platitude is trotted out with little explanation, as if we should all intuitively know how to create viral videos or smart remarks that explode in “likes” and “shares.” So let’s look at what … Continue reading How to Fuel the Content Marketing Machine
