Generative AI is just one part of a growing trend towards the automation of business processes. Kim Davis on January 31, 2024 The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind … Continue reading Generative AI use explodes for RevOps
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Create a Winning Email Marketing Strategy That Explodes ROI
Angela Hausman, PhD November 24, 2020 Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your … Continue reading Create a Winning Email Marketing Strategy That Explodes ROI