Tag Archives: Extension

How to Choose a Domain Extension for Your International Web Properties

Eli Schwartz — August 22, 2017 — August 22, 2017 Many ecommerce or content websites with mass appeal have a global audience, even if they are intending to focus on just one country. However, depending on your product or content you might want to go the extra step and intentionally target international users. The decision … Continue reading How to Choose a Domain Extension for Your International Web Properties

New location extension ad format now live on Google Display Network

Some ads may be converted automatically to the new location-specific display ad format. Ginny Marvin on March 14, 2017 at 4:58 pm Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, … Continue reading New location extension ad format now live on Google Display Network

The Latest Trend in Product Line Extension: Become a Software Company

by Brian Brinkmann Follow @BrianFBrinkmannSeptember 11, 2016 Every business must find ways to grow revenue. Usually, companies expand revenue by selling more or finding more to sell. Pretty simple, right? Wrong. Companies spend dearly to market products and create branding to differentiate their product benefits, increase market share, and command higher prices – in other … Continue reading The Latest Trend in Product Line Extension: Become a Software Company