Mark Irvine — March 20, 2017 — March 20, 2017 Every year, as we spend more time on our devices and on the go, our search intent increasingly becomes more local. Google knows this all too well and it continues to give advertisers new tools to target local users, ad extensions to show location and … Continue reading Drive More Local Business with New Display Location Extensions in AdWords
Mark Gandey — March 18, 2017 Follow @GiraffeSM— March 18, 2017 These social media marketing chrome extensions can help streamline your processes and open up your strategy to even bigger results. If you’re not already utilising social media marketing Chrome extensions to help you to get the most out of your time, I urge you … Continue reading The Best Social Media Marketing Chrome Extensions
Maris Callahan — February 8, 2017 — February 8, 2017 Nontraditional domain extensions hit the mainstream when Google rebranded as Alphabet and chose the new domain name of abc.xyz. Nearly every article about the corporate restructuring focused on this element of their new brand. It’s unlikely they would have gotten the same widespread coverage if … Continue reading Are the New Domain Extensions Worth It?
Emily Helander — January 13, 2017 — January 13, 2017 It’s easy to say that mobile and local are two of the most important factors in marketing right now when three-quarters of US adults own a smartphone and local searches are growing 50% faster than mobile searches. And when a powerhouse like Google makes adjustments … Continue reading 2 Important Google AdWords Extensions Updates (and What You Need to Do)
Mark Simmons — January 11, 2017 Follow @mixeddigital— January 11, 2017 The CTR (click through rate) tells Google if you’re attracting clicks and the higher the CTR, the more consumers feel that your ad is relevant to them. Even more important to recognize is that Google places a lot of importance on relevancy. What this … Continue reading 6 Tips & Tricks to Lift CTR with Sitelink Extensions
Jason Jasura — January 10, 2017 — January 10, 2017 It’s no secret that more users are starting their search for products and services from mobile devices. A recent report from Hitwise analyzed data from a large pool of web searches and found that almost 60% of them began on mobile devices. Enter Google Message … Continue reading Using Adwords Message Extensions to Increase CTR and User Engagement
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice. Mona Elesseily on December 7, 2016 Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve … Continue reading Ad extensions for the entire decision journey
by Justin Wilson Follow @Jus_WilsonSeptember 20, 2016 The days of Pay Per Click (PPC) advertising being the reserve of specialist marketers are finished. The barriers to entry and so low that anyone can simply create adverts and start generating targeted traffic within minutes. All of this means that your adverts need to work harder than … Continue reading Ad Extensions in Google AdWords
by Roee Ganot Follow @RoeeGanotSeptember 14, 2016 Installing extensions for Google Chrome helps you to get more out of your browsing experience without having to do extra work yourself. If you are an online marketer, you can use free Chrome extensions for SEO to keep track of things like keyword performance and more. Using the … Continue reading Top Free Chrome Extensions for SEO
by Erin SaginSeptember 12, 2016 Sitelinks are the king of all AdWords ad extensions. They are, by far, the most versatile extensions; they’re useful for accounts of all verticals, they appear on all devices and advertisers can use them to say just about anything. Even better, I’ve literally never encountered an account that didn’t yield … Continue reading 10 Dos and Don’ts for Sitelink Extensions
