Tag Archives: Extra

Making the case for mobile site optimizations: Who doesn’t want an extra $13K?

These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. Carrie Albright on April 18, 2017   For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this … Continue reading Making the case for mobile site optimizations: Who doesn’t want an extra $13K?

Extra Inventory From the Holidays? 6 Ways to Use it Now and Plan for Next Year’s Product

Kaitlyn Hammond — January 12, 2017 — January 12, 2017 Holiday sales for any business can have a major impact on how the next year begins. Anticipating for the rush can sometimes leave small and big business with excess inventory and decisions to make with what to do with it now, as well as what … Continue reading Extra Inventory From the Holidays? 6 Ways to Use it Now and Plan for Next Year’s Product

AdWords’ new extra headline: 7 ways to make the most of it

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Matt Lawson on June 3, 2016     Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a … Continue reading AdWords’ new extra headline: 7 ways to make the most of it

Ho, Ho, Ho! 7 Extra Employee Perks of the Holiday Season

by Jessica Palmeri December 6, 2015 Follow @palmerij2December 6, 2015 The holidays are a traditional time for employers to express gratitude to their employees and to recognize their efforts in a variety of ways. These actions can increase employee satisfaction and help retain top performers. Here are seven techniques companies are using to make the … Continue reading Ho, Ho, Ho! 7 Extra Employee Perks of the Holiday Season

How to Win at Social Media Customer Service by Going the Extra Mile

Alleli AspiliAugust 18, 2015 According to the State of Customer Service Experience 2015 report released by The Northridge Group Inc., more than twice as many consumers use social media as the primary channel for making comments (8 percent), questions (7 percent) and complaints (6 percent) over problem resolution (2 percent). However, it also states that … Continue reading How to Win at Social Media Customer Service by Going the Extra Mile

Are Facebook Native Videos Rewarded With Extra Boost In Organic Reach?

Sahail AshrafJuly 30, 2015 Facebook is all about video these days, but still some social media marketers question what the best strategy is for their pages. Should I be posting a native video versus posting a YouTube or an Instagram video on Facebook? Do third-party video posts underperform? Let’s take a look at the facts … Continue reading Are Facebook Native Videos Rewarded With Extra Boost In Organic Reach?