By Sam Becker September 15, 2023 While the average American may need to earn upwards of $230,000 to feel financially secure, new data shows that those comprising the lower layers of the income strata need only a fraction of that to feel comfortable. Research from Atticus—a company that helps connect people in crisis with … Continue reading Americans who aren’t making this minimum salary could face ‘severe’ mental health issues
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges
Advertising hurdles SMBs face – and solutions to level up. Microsoft Advertising on October 28, 2022 To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media … Continue reading 4 digital marketing pain points SMBs face today by Microsoft Advertising
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season. Chris Wood on July 12, 2022 Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. The event is back to … Continue reading Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges
Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models by Laurie Sullivan @lauriesullivan, (March 25, 2022) The European Union passed landmark antitrust regulations late Thursday. The regulations, expected to come into force as early as October, could change the business models of large U.S. technology companies such as Amazon, Apple, Google, and … Continue reading Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models
How Website Design Can Become the Face of Your Brand Zaheer Dodhia / 12 Feb 2022 If you have an internet-based company, especially an eCommerce site, you’ve probably already spent a lot of time optimizing your website design. Optimized web design, fast loading speeds, and attractive graphics are all part of drawing customers in. … Continue reading How Website Design Can Become the Face of Your Brand
Enable your marketing teams to be agile enough to react to real-time insights. Position2 on October 8, 2021 Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless … Continue reading The top 4 data issues campaign managers face and how to solve them
Linda Landers October 5, 2021 By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Since then, it has overcome a long list of problems—including increased pressure from legislators and copycat features from long-standing social media giants—to become one … Continue reading The Changing Face of TikTok
CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns by Laurie Sullivan @lauriesullivan, March 24, 2021 Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue, growth and customer acquisition opportunities when it comes to implementing multichannel campaigns. The findings are part of a Chief Marketing … Continue reading CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Liz Kislik January 15, 2021 We all deal differently with setbacks and disappointments. But it’s a lot easier to work with people who face the reality of the experience and figure out straightforward, practical ways to bring their teams and organizations forward. In contrast, leaders and colleagues who are perceived as living in a fantasy … Continue reading How to Face Failure: You Can Damage or Strengthen Your Business
