Prasant NaiduMarch 11, 2015 Advertisers are always looking at better ways to target online customers. Social media is where the conversations happen, users talk about everything from having a good day to which movie they watched in the weekend to the latest viral video they liked. Brands are spending time and money to tap that data, make … Continue reading Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network
WishpondMarch 11, 2015 (March 11, 2015) Facebook announced that it has at last decided to remove “memorialized and deactivated accounts” from Pages’ Like counts. This means that all Likes from disabled or inactive accounts will no longer count towards your Facebook fanbase. It also means that if any of your page fans have passed away … Continue reading Should You Worry About Facebook’s Update Decreasing Page Likes?
Luke KnightMarch 2, 2015 If you were managing pages on Facebook before Feb. 16, you’re undoubtedly aware of Facebook’s Business Manager tool. I say undoubtedly because as of that date you had to either have migrated your old ‘gray page’ account over or start fresh by setting up a Business Manager page once your old … Continue reading The Pros and Cons of Facebook’s New Business Manager Tool
Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with its new Product Ads unit. Greg Finn on February 17, 2015 Retailers rejoice! Today, Facebook has announced a new ad type: Product Ads. The new units will help marketers advertise specific products to specific people by using a … Continue reading Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit
Lisa Furgison December 14, 2014 There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users … Continue reading What Facebook’s Crackdown On ‘Overly Promotional’ Page Posts Means For Your Business
