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Brett McHale — October 18, 2018 — October 18, 2018 Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision. This has been … Continue reading Why Your Ecommerce Strategy Needs Facebook’s Ad Transparency Tools, Now
Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app. Robin Kurzer on October 11, 2018 Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. … Continue reading Will Facebook’s news aggregation feature increase engagement for local publishers?
First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Amy Gesenhues on October 2, 2018 Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live … Continue reading Facebook’s ‘Premieres’ videos now available to all global Pages
Dynamic ads are getting customizable overlays, and Facebook’s recently introduced video creation kit will include holiday-specific templates. Amy Gesenhues on September 11, 2018 New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. … Continue reading Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
Ana Gotter — July 31, 2018 Follow @ana_gotter — July 31, 2018 I’d been handling a client’s social media marketing for several years and was familiar with the setup that I knew. I was floored when I started managing social media for a second client much later on, and was exposed to Facebook’s business manager … Continue reading The Complete Guide to Facebook’s Business Manager
Conor Bond — July 11, 2018 — July 11, 2018 For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a single dim light bulb,” I have some pretty cool news. … Continue reading Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Amy Gesenhues on May 24, 2018 Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user data, Facebook published three separate announcements covering its current … Continue reading Facebook’s latest on fake news, misinformation campaigns & user privacy
VerticalResponse — April 24, 2018 Follow @VR4SmallBiz — April 24, 2018 geralt / Pixabay With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most likely to engage … Continue reading How to Use Email Marketing to Adapt to Facebook’s New Algorithm
VerticalResponse — April 24, 2018 Follow @VR4SmallBiz — April 24, 2018 geralt / Pixabay With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most likely to engage … Continue reading How to Use Email Marketing to Adapt to Facebook’s New Algorithm
The updates are largely guided by GDPR and go into effect May 25, 2018. Greg Finn on April 12, 2018 As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that … Continue reading What marketers need to know about Facebook’s updated Business Tools Terms
