Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. Ginny Marvin on March 30, 2018 Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways … Continue reading Facebook’s removal of third-party targeting data: what we know
Says apps will be audited, sets new restrictions on apps’ data access. Ginny Marvin on March 21, 2018 at 5:04 pm “We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t … Continue reading Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes
Garry Grant — March 7, 2018 Follow @seoinc — March 7, 2018 Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups”, meaning that Pages will be less visible. While this may be a good thing … Continue reading What Does Facebook’s Newsfeed Update Mean for Your Social Strategy?
Susan Friesen — February 22, 2018 Follow @eVisionMedia — February 22, 2018 You’ve heard it many times by now with Facebook changing their algorithms yet again and understand it’s all about the engagement but what the heck are you supposed to do to get this all-important engagement? This eTip shares 10 ways you can garner … Continue reading 10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement
Sahail Ashraf — February 23, 2018 — February 23, 2018 While millions of people around the world wailed and gnashed their teeth over the recent Facebook news feed changes (okay, maybe we’re being a little dramatic there), Facebook got down to business. It recently held a closed-door webinar about the newsfeed, and what the priorities … Continue reading 18 Lessons From Facebook’s Private Webinar On The News Feed Algorithm
Chris Sheehy — February 5, 2018 Follow @sidewalkbrand — February 5, 2018 A couple of weeks ago Facebook announced they are reducing the number of organic (not-paid) business news stories that display on your Facebook feed. For businesses – especially ones with a small or non-existent advertising budget, this is crushing news. But what if … Continue reading Do This – Now That Facebook’s News Feed Is Dead
Paul Casinelli — February 2, 2018 — February 2, 2018 mohamed_hassan / Pixabay Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!). Video continues to be an important pillar … Continue reading How to Succeed with Video Marketing After Facebook’s News Feed Update
If you’re worried about Facebook’s changes to its News Feed, don’t panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update. Rachel Lindteigen on February 2, 2018 If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the … Continue reading Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Tim Peterson on January 5, 2018 A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue … Continue reading How Facebook’s video ads’ watch time compares across formats
James Scherer — December 21, 2017 — December 21, 2017 On December 18th, Facebook announced that in the coming weeks they will be introducing an algorithmic change which “will begin demoting individual posts from people and Pages that use engagement bait.” What does this mean for Facebook marketers? Will it effect how you promote an … Continue reading Facebook’s “Engagement Bait” Ban: What It Is & What It Means for You
