Mark Miller — March 6, 2017 Follow @MMtwopointfive— March 6, 2017 Facebook has just released a new tool to help connect employers and job seekers. And like everything else the social media juggernaut does, the move has major implications for both marketing professionals and social media marketing recruiters. It may also impact how businesses approach … Continue reading What Facebook’s New ‘Jobs’ Feature Means for Your Marketing Career
Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit. Tim Peterson on September 20, 2016 Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store … Continue reading Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
by Aju Jacob July 29, 2016July 29, 2016 Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Previously live streams were limited to 90 minutes, but with the launch of this new service, it is possible to have much longer videos. The … Continue reading 11 Ways to Use Facebook’s 24-hour Live Streaming for Business
by Scott Barnett July 12, 2016 Follow @scottabarnettJuly 12, 2016 In May, we wrote about Facebook’s news feed and how they prioritize posts. Following their annual F8 conference, Facebook themselves revealed details how they prioritize what shows up in user’s news feeds. Our conclusion was confirmed that if you were a business owner or a … Continue reading Facebooks News Feed, Part II
by Susan Frech July 19, 2016 Follow @SueFrechJuly 19, 2016 A few weeks ago, Facebook dropped another one of its algorithm “bombs.” The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been … Continue reading 4 Ways Brands Can Combat Facebook’s News Feed Change
by Bob Hutchins July 17, 2016 Follow @BobhutchinsJuly 17, 2016 Here’s something to wrap your brain around: there are more potential Facebook audience-targeting options than there are human beings in the world. If you went through every demographic option, every interests option, every behavior option, connection, remarketing, and so on… it is possible to create … Continue reading All of Facebook’s Ad Targeting Options [Infographic]
Facebook is testing a new look for of its desktop Pages that drops right-hand ads and repositions the page’s cover photo, profile photo and navigation bar. Tim Peterson on July 11, 2016 The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally … Continue reading Facebook’s testing another ad-free Pages design for desktop
Have you dipped into Facebook’s Canvas yet? If not, it may be time to give it a whirl. Columnist Giles Goodwin offers some pro tips on how you can make the most of the quick-loading, interactive ad format. Giles Goodwin on July 11, 2016 Facebook earlier this year launched its Canvas ad product, and let’s … Continue reading Finding the right brushstrokes for Facebook’s Canvas
by Mary Lister July 3, 2016July 3, 2016 If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective. While paid … Continue reading All of Facebook’s Ad Targeting Options (in One Epic Infographic)
by Laura Donovan June 30, 2016 Follow @thewordproJune 30, 2016 Facebook announced this week that they were tweaking the News Feed algorithm again. In an add-on press release they shared a set of core values that they use when making improvements to the News Feed. “These values — which we’ve been using for years — … Continue reading Facebook’s Core Values Guide the News Feed
