by Jacob Curtis February 2, 2016 Follow @jacobkcurtisFebruary 2, 2016 A welcomed sight, Facebook Audience Optimization is the new replacement for its predecessor, Interest Targeting. This update was designed to help Facebook understand, categorize, and distribute the type of content you share from your Page and deliver it to the timelines of your preferred fans … Continue reading How to Use Facebook’s NEW Audience Optimization for Targeting Posts
by Carey Wodehouse February 2, 2016February 2, 2016 In the world of mobile app development, we’re always looking for shorter development cycles, quicker time to deployment, and better app performance. With two operating systems dominating the landscape, businesses creating mobile apps often face a compromise: apps that provide a better user experience, or apps that … Continue reading 7 Reasons Why Facebook’s React Native is the Future of Hybrid App Development
by Laura Donovan January 22, 2016 Follow @thewordproJanuary 22, 2016 Three weeks into the New Year and Facebook has announced another upgrade to its features (in addition to the new Sports Stadium and the new features added to Lead Ads). On January 21, they launched their new targeting tool, Audience Optimization. Audience Optimization will help … Continue reading Facebook’s New Audience Optimization Allows for Better Targeting
Company doesn’t see local search site as an entry point for consumers. Greg Sterling on December 15, 2015 Facebook says its Professional Services local search site is an “early test” and, after speaking with the company, it seems they’re not like to to give it much promotion — at least not now. Facebook told me … Continue reading What You Need To Know About Facebook’s New Local Search “Test”
by Andy Beohar December 15, 2015 Follow @sevenatomsbuzzDecember 15, 2015 Facebook has recently introduced two new tools that help businesses improve their local marketing. Local awareness ads make it easy for brands with multiple locations to create unique and relevant ads for each store, while Local Insights offer companies important information about those who are nearby. … Continue reading “Locals Only”: Facebook’s Latest Tools Leverage Location
by Apeksha Harihar December 9, 2015 Follow @apekshahariharDecember 9, 2015 With over 50 million businesses now using Facebook Pages to connect with their customers, Facebook announced some new updates around the same. “People can contact businesses anytime and from any device, so we’re offering new tools for Pages to better manage their customer interactions. Now … Continue reading Facebook’s Latest Utilitarian Updates for Pages That You Need to Know About
Sheryl Sandberg touts Facebook and Instagram combo as a killer mobile app for marketers; 1.5 million SMBs posted Facebook video in September; Dynamic Product Ads seeing ROI as good as paid search. Martin Beck on November 5, 2015 Facebook’s well-oiled social media machine continues to hum along, (November 07, 2015) reporting another blockbuster quarter. The … Continue reading 4 Big Marketing Takeaways From Facebook’s Earnings Call
Your customers are reaching out to you. Are you ignoring them? Columnist Alison Zeringue discusses new Facebook features that make it easier to respond to messages and explains how you can leverage these tools to increase your social ROI. Alison Zeringue on October 19, 2015 Imagine walking into a retail business to make a purchase … Continue reading Make Better Connections With Facebook’s New Message Features
With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile e-commerce solutions. Ginny Marvin on October 12, 2015 Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly … Continue reading What Marketers Need To Know About Facebook’s New & Existing Product Ads
VerticalResponseSeptember 23, 2015 Are you getting your video fix on Facebook? More people are now turning to the social media channel to watch videos. According to the social media giant, there are one billion video views a day, with 65 percent of viewers watching on mobile devices. Facebook is responding by putting a greater emphasis … Continue reading Capitalize on Video: Facebook’s New Emphasis
