Justin WongMay 15, 2015 By now you’re probably very familiar with Facebook ads, either from the perspective of a Facebook user or as a business owner who places ads on the popular networking site. But… what you probably don’t know is that Facebook ads also appear on other mobile apps (unrelated to Facebook) through their … Continue reading Facebook’s Audience Network
Eric HammisMay 8, 2015 We often get new clients that walk in the door with a confused, frustrated look on their face. Before the discussion even begins, we can almost guess what is going to come out of their mouths. It typically goes like this, “I don’t understand why our digital marketing plan isn’t working. … Continue reading Finding Your Audience With Facebook’s Graph Search
Eric HammisMay 5, 2015 It may seem like Facebook is trying to continuously throw a big giant bag of wrenches into your marketing plan. Yes, Facebook is slowly but surely making organic reach obsolete. This is just the reality of the situation. But if you really study Facebook and learn it inside and out, there’s … Continue reading Using Facebook’s Graph Search To Better Understand Your Target Audience
Justin WongMay 4, 2015 Facebook has just announced a change in how users will see posts through the news feed. A recent blog post from Facebook says the social media giant is looking to strike a balance between news business pages and posts from their friends and families. There are three major news feed updates … Continue reading Facebook’s News Feed Update Damages The Reach Of Your Business Page
Trent TurpinMay 2, 2015 Facebook is at it again. They recently announced that they are significantly altering their users’ News Feed updates. Facebook will be deemphasizing and/or completely removing the feature that shows what a friend liked or commented on. You’ve certainly seen these in your own feed from “that friend” who you met one … Continue reading Facebook’s Latest Change: 6 Ways Your Business Can Adapt
Larry KimMarch 30, 2015 As of last month, Facebook advertisers see a new Relevance Score metric, the equivalent of Google’s AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. Facebook will use … Continue reading Introducing Quality Score for Facebook: Facebook’s Ad Relevance Score Determines Ad Cost And Placement
Revamped online education an effort to improve ads, accelerate adoption. Greg Sterling on March 24, 2015 Facebook has initiated a major online push to help brands, agencies and small businesses improve their ads and ad performance on the site. The company has launched an online learning center called Blueprint for brands and agencies. There’s also … Continue reading Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs
Facebook is planning to begin testing the next several months, the New York Times reports. The NYT, BuzzFeed and National Geographic are expected to be the initial partners. Martin Beck on March 24, 2015 Facebook’s efforts to host news publishers content are apparently picking up momentum. A report Monday in the New York Times, citing … Continue reading Facebook’s Talks To Host Publishers’ Content Are Heating Up
Facebook’s latest ad targeting product homes in on people living away from their native countries. Martin Beck on March 17, 2015 Facebook today announced a new advertising targeting feature that gives marketers the ability to reach the 92 million expats on Facebook. The feature enables marketers to target expatriates living within a given country or … Continue reading Marketers Can Now Target Facebook’s 92 Million Expats
Jessica BowersMarch 13, 2015 Should Small Business Marketers Be Worried Facebook Is Purging Inactive Likes Last week, Facebook announced that March 12th would mark the beginning of a major upcoming purge of likes from “deactivated and memorialized accounts.” Over the next several weeks, likes and comments from inactive accounts on business pages and posts will … Continue reading How Facebook’s Latest Change Could Affect Your Business
