Tag Archives: Factor”

The Human Factor: Digital Connectivity Still Needs a Human Touch

Daniel Burrus November 28, 2020 We live in an amazing era of technology-driven transformation that’s redefining how we sell, market, communicate, collaborate, innovate, train, and educate—all in an amazingly short period of time. Because of this, there are worrisome questions for many in a multitude of different industries: What will happen to my job? Will … Continue reading The Human Factor: Digital Connectivity Still Needs a Human Touch

What is Page Experience? A Core (Google Ranking Factor for 2021)

Garry Grant October 29, 2020 What is Page Experience: Page Experience is an SEO-specific term for a new metric being rolled out in 2021 by Google to measure the usability of a website, from a public perspective. It focuses on the user experience and how to optimize it. Major search engines are constantly updating algorithms … Continue reading What is Page Experience? A Core (Google Ranking Factor for 2021)

Costs of Business Borrowing: Simple Interest, APR, Factor Rate & Amortization (Explained)

Emily Morgan — February 25, 2020 Unsplash.com A successful small business needs constant investments. You should invest your resources, time as well as cash to turn your startup into a prosperous company. However, not every business owner has enough financial savings to support their small venture. Thus, taking out a small business loan can be … Continue reading Costs of Business Borrowing: Simple Interest, APR, Factor Rate & Amortization (Explained)

Opportunity Costs in Decision Making – A Critical Success Factor for SMEs

Karam Mangat — December 12, 2019 The digital disruption in fin-tech and business technology, in general, is phenomenal. BizTech and FinTech innovations that support small businesses are being developed at a rapid pace. Yet, small businesses are still failing at an alarming rate. According to the Bureau of Statistics, there are over 2 million small … Continue reading Opportunity Costs in Decision Making – A Critical Success Factor for SMEs

Consumers indicate experience, not price, as top conversion factor

For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. Jennifer Cannon on July 2, 2019 A recent report (registration required) from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for … Continue reading Consumers indicate experience, not price, as top conversion factor

Hooked on a feeling: The forgotten factor in online advertising

We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset. Jacqui Wallis on November 9, 2018   If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in … Continue reading Hooked on a feeling: The forgotten factor in online advertising

Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries

Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries by Laurie Sullivan , Staff Writer @lauriesullivan, September 13, 2017 Stone Temple Consulting has updated a longstanding study on website ranking factors for search engines. The latest update is intended to determine whether there has been a decline in the importance of … Continue reading Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries