Aditya Kathotia — June 6, 2019 — June 6, 2019 We live amidst the great digital revolution where everything from how customers greet and interact, to how they think, buy, and choose depends heavily on social media. Not only is social media powerful and in so many ways governing customers, but it’s also unavoidable. It’s … Continue reading 5 Must-Know Facts For the Modern Social Marketer
Aleksey Chepalov — April 20, 2019 — April 20, 2019 My close relative (a baby boomer) works in the concert business. He says he’s hired plenty of millennials – and they are all useless. ‘Hard to please’, ‘impossible to understand’, ‘lazy’ and ‘entitled’ ‘job hoppers’ – these are just a few epithets he applies to … Continue reading Working with Millennials: Expert Tips, Stereotypes and Pure Facts
Connor Gillivan — March 14, 2019 Follow @ConnorGillivan — March 14, 2019 StartupStockPhotos / Pixabay The gig economy is the future of work. Freelancing is taking over in a big way, presenting businesses with a range of opportunities. No business wants to miss out on what this epic shift has to offer. (1) It Is … Continue reading 5 Facts About the Gig / Freelance Economy Entrepreneurs Should Know
Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination. Peter Minnium on February 1, 2019 “Can you please come watch this commercial? We’ll take out the trash.” This is how consumer research generally started when I was an account man at the nation’s most creative ad agency in … Continue reading In a world of facts, ideas are king
Ronald Corker Sr. — August 23, 2018 — August 23, 2018 Photo by Andre Francois on Unsplash Amid the curiosity and hype surrounding cryptocurrency, cybersecurity is growing in importance as the financial instrument gains considerable traction. The interest surrounding the resource has catapulted it – and its underlying technology called blockchain – into the spotlight. … Continue reading 7 Cryptocurrency Cybersecurity Facts for Enterprise Leaders
Ellen Huxtable — May 29, 2018 Follow @abiztweet — May 29, 2018 Pixabay Building a business is like riding a rollercoaster. There are times of anticipation as you climb slowly to the top, and times of thrilling swoops and turns. There are also times of sheer terror, when you’re certain the cars are headed off … Continue reading Building a Business with FACTS
Analisa Sande — January 23, 2018 — January 23, 2018 As an online business owner you probably spend the bulk of your marketing efforts driving customers to your site. But you know that just getting people to look around is not enough; you need to close the deal. The problem is a lot of these … Continue reading 7 Facts You Need to Know About Shopping Cart Abandonment
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. John Lincoln on January 8, 2018 As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As … Continue reading 10 facts about rich results that all SEOs should know
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. John Lincoln on October 24, 2017 Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical … Continue reading 19 technical SEO facts for beginners
Carol Forden — October 23, 2017 Follow @carolforden — October 23, 2017 Fotocitizen / Pixabay For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell. Great storytelling and content marketing planning requires a structure of a compelling story. Powerful stories need … Continue reading Facts Tell, But Stories Sell – Great Brands Are Storytellers
