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MQLs mislead marketing, misalign sales and fail to drive revenue. Here’s why GTM teams must move to causal AI and revenue-centric metrics. Mark Stouse on March 3, 2025 For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams … Continue reading Why the MQL model is failing B2B marketing and what to use instead
There are things that go wrong with any big project and there are things that go wrong with CDPs. Let’s plan to avoid those pitfalls. Greg Krehbiel on December 19, 2024 It’s common for companies to invest in a new technology and then, a year later, wonder why they’re not getting anything out of … Continue reading The hidden reasons your CDP project is failing
Stereotypes limit real market understanding and the benefits of a nuanced approach. Here’s what to do instead. Chris Robson on November 11, 2024 We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels … Continue reading Why generational stereotypes are failing marketers and how to move past labels
By Harrison Monarth January 31, 2024 A senior executive I was coaching came to one of our sessions shortly after having had a tense conversation with a direct report, whose performance consistently failed to meet expectations, and who, according to her, wasn’t learning or improving in their new role. “It’s been four months,” she said. … Continue reading 5 strategies to save you when you’re failing in a new role
David DeCorte April 13, 2021 If you’ve operated in the eCommerce space for any significant length of time, you’ve probably run up against chargebacks at least once or twice. These bank-level payment reversals are more than minor inconveniences. Chargebacks mean lost sales revenue and merchandise, plus added fees and long-term threats to your business’s survival. … Continue reading Failing to Stop Third-Party Fraud Makes it Harder to Fight Friendly Fraud
Ashley Kimler December 9, 2020 After you’ve invested your time and resources planning and implementing an SEO strategy, it’s easy to get frustrated when you’re don’t see an increase in organic traffic, sales or leads. Businesses expect immediate results and stop their SEO too early, inevitably stifle campaigns with their own impatience, and don’t rectify … Continue reading 3 Little Known Reasons Why You’re Failing at SEO (+How to Win)
Adam Jacobs November 13, 2020 2020 hasn’t been kind to businesses, and many are facing dwindling revenues and, in some cases, entirely corrupted business models because of COVID-19. While the ‘solution’ for each business will look different, there are a few approaches you can take immediately to course-correct your company and bring it back to … Continue reading 3 Things You Can Do Right Now if Your Business is Failing
Angela Hausman, PhD September 29, 2020 Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what happens when your digital marketing is failing or, as in the image above, doesn’t meet your expectations? Well, it’s time to reevaluate your strategy to find out what’s working and what opportunities you’re missing that … Continue reading Why Your Digital Marketing is Failing: A Guide to Improving Performance
Why HealthTech Companies Must Become More User-Centric or Risk Failing Balint Bene / 16 Aug 2020 HealthTech companies have been instrumental during the COVID-19 pandemic. These companies have made medical help outside of traditional facilities more accessible, kept communities informed, collected contact-tracing data, and facilitated the recent reopening of society. Here is how healthtech companies … Continue reading Why HealthTech Companies Must Become More User-Centric or Risk Failing
Daniel Burrus August 10, 2020 It was Thomas Edison, inventor of the lightbulb and other mainstays of the modern world, who said, “I haven’t failed, I’ve just found ten thousand ways that don’t work.” This concept is lost on many in the information age, unfortunately. Because of the immediacy with which we receive both positive … Continue reading Failing Is Learning; Fail Fast to Learn Faster
