Jessica MehringSeptember 22, 2015 Are your written proposals getting positive responses? I’m not just talking about getting a “yes” answer to the service you’re proposing to clients. Are your proposals getting you a “You understand me. HECK YES I WANT TO HIRE YOU” response? If not, you might want to rethink how you’re writing them. … Continue reading 3 Proposal Tweaks That Move Your Business From Failing to Flourishing
Jennifer WebsterJune 5, 2015 Customers and potential customers demand a dynamic social media presence in today’s digital age. If you’re not getting results from content marketing efforts, it might be time to do a social media audit. Stale writing is a sign that you (and your content) are getting tired according to Katie Cooper, author … Continue reading Is Your Business Social Media Presence Failing?
Dennis YuJune 2, 2015 It’s not lack of skill, resources, being too busy, or having a mean boss.But first, a story. The first time I played golf was with my boss in a foursome. I had never played before, but when asked if I wanted to come, I blurted out “yes”. I had 48 hours to find … Continue reading The Hidden Reason Why You Are Failing
Kate BoyceMarch 27, 2015 There’s nothing more exciting to a B2B marketer than getting the chance (and the budget) to test new digital channels. You set up your campaign, carefully consider your targeting options, place your bids and off you go. You monitor your activity and after a few days find you’ve gone WAY over … Continue reading 3 Warning Signs Your Online Campaigns Are Failing, And How To Fix Them…Fast!
Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
Rachel SerpaFebruary 3, 2015 So, you’ve built an amazing website or mobile app, complete with the latest and greatest CSS styling, recommendation engines and social plugins. There’s only one problem: your site is getting tons of traffic, but no one is registering or logging in. A clear, comprehensive understanding of consumer identity is becoming increasingly … Continue reading 3 Reasons Why Your User Acquisition Strategy Is Failing
Marisa SmithJanuary 18, 2015 LinkedIn is the social network that everyone uses and no one uses well. Twitter and Facebook come naturally enough to most people, and after some practice most companies do a decent job using those platforms. But LinkedIn is a different beast. It’s social, but it’s professional. You’re connecting for business purposes, … Continue reading 13 Reasons You’re Failing Spectacularly with LinkedIn
By Dan Newman, Published October 23, 2014 You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully considering the seismic shift that is happening across the digital web, the … Continue reading Why Marketing Evolution Is Failing In The C-Suite
