By Chris Morris July 19, 2022 Flooded with fake and misleading reviews on many of its products, Amazon is going on the offensive, filing suit against the administrators of what it says are over 10,000 Facebook groups that are used to manage those reviews and incentivize people to post them. In a suit … Continue reading Inside the thriving business of writing fake Amazon reviews
4% Of Q1 CTV Programmatic Inventory Was ‘Fake’: Report by Karlene Lukovitz @KLmarketdaily, June 28, 2022 In this year’s first quarter, 4.43% of all CTV programmatic marketplace ad calls were for fake content — including screensaver channels, photo widgets, games and mobile pretending to be CTV streaming content. That’s according to the first CTV benchmarks report from contextual and brand … Continue reading 4% Of Q1 CTV Programmatic Inventory Was Fake: Benchmarks Report
Nearly a third of retail sites’ organic and direct traffic is from bots and fake users. Constantine von Hoffman on June 2, 2022 The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according … Continue reading Studies find big increases in ad fraud attempts and fake traffic
Jack Dorsey’s ‘first tweet’ NFT sells for $2.9 million Dorsey donated the money to charity. K. Bell @karissabe March 22nd, 2021 Toby Melville / Reuters Fifteen years after Twitter CEO Jack Dorsey sent the world’s first tweet, the message has sold for nearly $3 million as an NFT. The winning bid came from Sina Estavi, … Continue reading NFT marketplace halts most transactions due to proliferation of fake and plagiarized tokens
OpenSea product lead resigns over use of insider NFT info for purchases The marketplace hopes to prevent further abuse through tighter controls. J. Fingas @jonfingas September 16th, 2021 Jakub Porzycki/NurPhoto via Getty Images OpenSea isn’t wasting much time after its head of product was accused of exploiting insider information to turn a profit on non-fungible … Continue reading Over 80 percent of NFTs minted for free on OpenSea are fake or plagiarized
One-Third Of Black Friday Online Shoppers Were Fake, Study Finds by Nina Lentini , Staff Writer @Nina_Lentini, December 2, 2021 Whoah! On the heels of upbeat reports about Black Friday sales come new data that reveal that a third of all online shoppers were bots and fake users. Cybersecurity company CHEQ says 35.7% of all … Continue reading One-Third Of Black Friday Online Shoppers Were Fake, Study Finds
Ken Fortney January 14, 2021 In a 2020 report, Marketing Dive noted that influencer marketing was helping brands consistently achieve 500-1800% returns. By any standard, ROI numbers this high are astounding. But an increasing number of brands trying influencer marketing for the first time are confused about what makes this strategy work (not every brand … Continue reading What are Fake Influencers and How Do You Find Them?
Syed Balkhi August 7, 2020 While many WordPress plugins have free versions, you can also find pirated copies of the pro or premium versions online. These pirated copies use a “nulled” license key to get you access to the plugin. It’s against most plugins’ terms of service, is illegal, and could put your site’s security … Continue reading How a Fake WordPress Plugin Can Kill Your Site
Erika Jenkins June 30, 2020 We’ve all seen those social media accounts with hundreds of thousands of followers that get less than a hundred likes and rarely have any comments on their posts. People have been led to believe that in order to be successful on social media, you need to have a large number … Continue reading Fake Follower Counts: A Toxic Trend
Stacey Rudolph — June 2, 2020 The takeaway for this post is that: Fake reviews are like cancer-causing junk food to your online business. They may look delicious and tempting, but they could deal a fatal blow to your online business eventually. Fake reviews and testimonials are much more harmful than most people know, and … Continue reading How Harmful Are Fake Online Reviews? [Infographic]
