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Steven Imke April 27, 2021 Have you ever found yourself racing at the last minute to meet a critical deadline? Did you ever finish project deliverables after they were due? Or have you let a client down because you didn’t have enough time to complete a project? If any of these questions sound familiar, then … Continue reading Why You Need to Beware of the Planning Fallacy
Derek Gleason December 6, 2020 Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy. This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you … Continue reading The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)
The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue
Elliot Begoun — January 14, 2020 Canva.com Okay, now that we are a couple of weeks post-holiday, I want to ask a question. How many of you had an awkward holiday dinner or celebration with a friend or a family member who is also an investor? When the money that is invested in your business … Continue reading The Fallacy of Friends & Family (DD)
Marketers have to do a better job of training people rather than buying technology just for the sake of it. Joe Hyland on April 11, 2019 Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on some fascinating sessions … Continue reading The martech stack fallacy: It’s not about technology
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. Malcolm Cox on September 28, 2017 Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s … Continue reading The fallacy of choice: How conversational UIs are altering the marketing landscape
Garrett Gan — September 5, 2017 Follow @thalamusinc — September 5, 2017 kaboompics / Pixabay Since its genesis, programmatic advertising has experienced nothing short of a meteoric rise, capturing the attention and intrigue of brands and agencies across the globe. However, there are still many drawbacks to the technology, such as a lack of inventory … Continue reading The Self-Serve Programmatic Ad Buying Fallacy
Scott BarnettJuly 24, 2015 We are very excited about working with hyperlocal publishers and businesses – we know all about the “challenges” of hyperlocal and we’re experiencing many of them. One thing we notice is a lack of understanding of exactly how the leading players in the industry got to where they are. There is … Continue reading The Fallacy of the Overnight Success
