AI’s role in B2B marketing isn’t universal. Learn where human expertise trumps automation in content, design and regulated industries. Shama Hyder on September 19, 2024 Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern … Continue reading Where AI falls short in high-stakes B2B industries
June 11, 2024 After months of talks, Paramount and Skydance merger falls apart Just about a week after reports spread of a final Paramount Skydance merger, Shari Redstone ends acquisition talks. BY Chris Morris A little over a week after reports surfaced that Paramount Global and Skydance had finally agreed to terms of a merger, that … Continue reading After months of talks, Paramount and Skydance merger falls apart
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%. Constantine von Hoffman on May 13, 2024 Marketing technology’s percentage of marketing budgets fell to 23.8% this year, down from about 25.4% in 2023, according to Gartner’s 2024 CMO Spend Survey. Spending … Continue reading Martech cut of budget falls to lowest level in 10 years
By Michael Grothaus November 01, 2023 WeWork stock is plunging in pre-market trading on Wednesday after reports said the company is on the cusp of filing for bankruptcy. News of its impending bankruptcy announcement sent WeWork shares to an all-time low. Here’s what you need to know. What’s happened? (November 18, 2023) The Wall … Continue reading WeWork stock price falls to an all-time low after bankruptcy report
By AJ Dellinger October 26, 2023 E-commerce retail giant Amazon surpassed Wall Street expectations in the third quarter of 2023, driven by the strength of its growing advertising business and rebounding sales figures. Amazon reported a net income of $9.9 billion for the quarter, a significant increase over the $2.9 billion posted in the … Continue reading Amazon has a new story to tell: AWS falls short, but its advertising business is soaring
Nathan Ingraham One thing you can definitely say about Amazon’s Kindle: It’s not the kind of device you need to upgrade often, even if you’re an avid reader. I’ve been using the same one since late 2015, and it’s still going strong. But Amazon caught my attention with the 5th-generation Paperwhite. For the first time … Continue reading Amazon’s Kindle Paperwhite falls back to $100, plus the rest of the week’s best tech deals
Baidu’s Answer To ChatGPT Falls Flat In Demo by Laurie Sullivan @lauriesullivan, March 16, 2023 Baidu, China’s largest search engine, demonstrated its artificial intelligence-powered chatbot Ernie — its rival to OpenAI’s ChatGPT technology and Google’s Bard — on Thursday during a livestreamed press conference held to show off its capabilities. Baidu Chief Executive Robin Li said … Continue reading Baidu’s Answer To ChatGPT Falls Flat In Demo
National TV Ad Decline Moderates In December, Falls 2% by Wayne Friedman , January 30, 2023 Although December’s national linear TV ad spending improved compared to previous months, it still declined 2%, according to Standard Media Index — to roughly $3.7 billion. Looking at the entire fourth quarter, the national TV marketplace was down 6% … Continue reading National TV Ad Decline Moderates In December, Falls 2%
Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2023 Marketers got a slew of retail numbers on Wednesday, much of it wrapped in cost-per-click (CPC) data. U.S. retail sales slipped 1.1% in December from the prior month, but rose 6% compared with December 2021, reflecting the … Continue reading Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart
back-to-school Back-To-School Ad Spend Falls 70% by Sarah Mahoney @mahoney_sarah, August 28, 2020 With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase in consumer spending as parents buy pricey new laptops and desks for home schoolrooms, national … Continue reading Back-To-School Ad Spend Falls 70%
