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YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2024 Some 65% of Gen Z — defined as people between the ages of 14 and 24 — describe themselves as video content creators, according to the YouTube Culture & Trends Report 2024 released this week … Continue reading YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Shenmue fans are on the move again, this time taking out a Times Square ad Owen Good Gaming Editor (US) You’ve really gotta hand it to Shenmue fans. Few video game fandoms have been this persistent in efforts to keep alive a cult hit. Their latest action: Renting out a video board in New … Continue reading Shenmue fans are on the move again, this time taking out a Times Square ad
By Jessica Bursztynsky May 17, 2023 Life in the Gig Economy tells the stories of workers in an industry millions of people rely upon. If you’d like to share your story, email staff writer Jessica Bursztynsky at Jessicabursz@proton.me. James Worthy is a 62-years-old sports commentator and analyst who played 12 seasons with the Los Angeles Lakers, … Continue reading Life in the Gig Economy: NBA legend James Worthy on connecting with fans through Cameo
Generate Email Leads on Facebook & Convert Fans into Customers Paul Mark / 09 Apr 2023 In today’s digital age, businesses have to compete to capture the attention of their audience. One of the most effective ways to reach out to potential customers is through email marketing. The first challenge for marketers is to … Continue reading Generate Email Leads on Facebook & Convert Fans into Customers
By Steven Melendez March 20, 2023 Starting Monday, Coca-Cola is inviting fans to harness AI tools to create new designs around some of its most famed images, including the classic contoured bottle, soda-guzzling polar bears, and even Santa Claus himself. A new Coca-Cola website enables visitors across 17 countries, including the U.S., to select … Continue reading Coca-Cola invites fans to create AI art with its iconic imagery
Taboola Stats: Super Bowl LVII Topics Attracting Fans by Laurie Sullivan @lauriesullivan, February 10, 2023 To learn more about the Super Bowl LVII buzz and what people want to read about, Taboola’s researchers analyzed data from November 1, 2022 through January 30, 2023. Researchers at the discovery platform Taboola wanted to know the most valuable … Continue reading Taboola Stats: Super Bowl LVII Topics Attracting Fans
Fans, SuperUsers, Ambassadors: Community as Marketing December 23, 2022 A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of “SuperUsers” emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, … Continue reading Fans, SuperUsers, Ambassadors: Community as Marketing
By Moises Mendez II February 23, 2022 Some of Kanye West’s fans weren’t too happy with him on Tuesday. Last week, the rapper, who goes by the mononym Ye, announced in a since-deleted Instagram post that he was eschewing the streaming services and promised that anyone who bought his $200 Stem Player, a device … Continue reading Some Kanye fans paid $200 to get his new album. They’re still waiting
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search
Today it rebrands its AudiencePlanner tool as FanFinder360°. Kim Davis on September 17, 2020 Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized … Continue reading Affinity Answers helps brands talk to fans
