July 29, 2024 This on-demand 3D weaving machine could help solve the fast-fashion crisis Unspun’s machines help brands cut down on overproduction. Here’s how it plans to scale its technology. BY Elizabeth Segran For fashion brands, making a pair of jeans is a little like gambling. They must decide what silhouettes will be hot next year: … Continue reading This on-demand 3D weaving machine could help solve the fast fashion crisis
Staying In Fashion by Harvey Chipkin , Columnist, August 22, 2023 “The worlds of fashion and hospitality have always been intertwined, however now more than ever,” said Robert Burke, founder and CEO of his namesake fashion and retail consultancy. “It’s an exciting new chapter for retail and travel.” That’s a quote from an article in … Continue reading Staying In Fashion
retail With Cost-Cutting Back In Fashion, Macy’s Launches Private-Label Line by Sarah Mahoney @mahoney_sarah, July 20, 2023 Macy’s is redesigning its private brands portfolio, kicking the effort off with On 34th, a women’s apparel and accessories line. While the department store has been cooking up the makeover for the last two years, the launch … Continue reading With Cost-Cutting Back In Fashion, Macy’s Launches Private-Label Line
By Yasmin Gagne Clothing resale is thriving—the market for secondhand apparel grew to $119 billion in 2022, a 24% increase from the year before, according to a report from resale platform ThredUp—but it’s still difficult for sellers to turn a profit. And the shopping experience can often feel like rummaging through a garage sale. … Continue reading This entrepreneur turned a secondhand-apparel show into a fashion destination
Google WNBA Ad Inspires Fashion, Highlights New Ways To Search by Laurie Sullivan @lauriesullivan, May 20, 2023 Women basketball athletes have always made a fashion statement on and off the court. Fans gain motivation from the player’s abilities — and now they can gain inspiration from their style. The campaign for the Woman’s National Basketball … Continue reading Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
Macy’s Back-To-School Ads Focus On Fast Fashion Changes by Sarah Mahoney @mahoney_sarah, August 5, 2022 Macy’s is hoping to break through the back-to-school clutter with a new campaign that aims to highlight kids’ fast-changing style sense. Ads showcase bright combinations of trendy fashion finds and essentials, all aimed at helping them own their style. The … Continue reading Macy’s Back-To-School Ads Focus On Fast Fashion Changes
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year. Ginny Marvin on April 7, 2020 at 2:55 pm Pinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier. Shop from. Users can find in-stock … Continue reading Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text. Inbal Lavi on April 18, 2019 The future of fashion retail is e-commerce, but the future of e-commerce is unclear. On the one hand, e-commerce grew 15 percent in 2018, but on … Continue reading Window shopping 2.0: How visual search is revolutionizing digital fashion retail
Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages
Aaron Orendorff — December 7, 2016 Follow @iconicontent— December 7, 2016 When it comes to fashion — particularly online fashion — there’s good news and bad. The good news is the internet has leveled the playing field, radically. Traditional barriers to entry and growth have all but disappeared. Costs related to production, distribution, sales, and … Continue reading The Future of Ecommerce Fashion Isn’t Style … It’s Tech
