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Aaron Orendorff — December 7, 2016 Follow @iconicontent— December 7, 2016 When it comes to fashion — particularly online fashion — there’s good news and bad. The good news is the internet has leveled the playing field, radically. Traditional barriers to entry and growth have all but disappeared. Costs related to production, distribution, sales, and … Continue reading The Future of Ecommerce Fashion Isn’t Style … It’s Tech
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Picture this: It’s August and you’re splurging on a new bathing suit for a weekend getaway at your local beach. You’re buying online to take advantage of next-day shipping. Shortly after you hit the “order” button, you receive an email… “Hi, [You]! Thanks for your recent purchase. Why … Continue reading 5 Ways Fashion Retailers Use Contextual Email Marketing
How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth. Jordan Elkind on September 25, 2015 E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion … Continue reading 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
Grant ThomasJuly 11, 2015 Online fashion retailers face a ton of competition and new stores are popping up daily. To stay relevant, brands have to find new ways to provide value to their shoppers aside from their products. The top fashion retailers now focus on creating a great shopping experience. This can be done in … Continue reading 6 Ways Online Fashion Retailers Rapidly Acquire New Customers
Columnist Brian Rigney offers three ways for retailers to deliver rich consumer experiences in the moments that matter. Brian Rigney on June 16, 2015 There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and … Continue reading Instant Digital Gratification: Taking The Consumer To The Checkout In Rapid Fashion
The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign. Steve Hall on March 20, 2015 The .com extension is celebrating its 30th anniversary this week. Remember when there was only .com, .edu, .net, .org and a handful of others? Now there are hundreds. British footwear brand … Continue reading Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each
