Google’s shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions. Anu Adegbola on August 7, 2024 Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader … Continue reading Google phasing out Smart Campaigns in favor of Performance Max
By Anne D’Innocenzio—Associated Press July 23, 2023 Elon Musk said Sunday that he plans to change the logo of Twitter to an “X” from the famous blue bird, marking what would be the latest big change since he bought the social media platform for $44 billion last year. In a series of posts on his Twitter … Continue reading Elon Musk says Twitter is scrapping its bird logo in favor of the ‘X’
By Sam Becker June 16, 2023 Is there a certain aura around an audit? A new paper from economists at Harvard, the university of Sydney, and the Treasury Department appears to suggest so—at least for Uncle Sam. The paper, titled “A Welfare Analysis of Tax Audits Across the Income Distribution,” finds that for every … Continue reading Harvard economists have a surprisingly convincing argument in favor of IRS tax audits
By Samar Marwan August 30, 2022 From Trader Joe’s to Starbucks to strip clubs, the American workforce is pushing for better working conditions and job security through the power of labor unions. When the pandemic exacerbated already intolerable work environments, more employees began to form unions as a means to protect their jobs and fight for better working conditions. … Continue reading Majority of Americans favor labor unions
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so. Chris Wood on May 17, 2022 Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a … Continue reading Metaverse marketers favor virtual reality over NFTs
Tilting the Numbers in Your Favor, the Tyranny of “More” Dave Brock — March 26, 2019 I have tremendous empathy for sales people and what they face as they struggle to make their numbers. It seems the mantra is always “do more.” The solution to anemic pipelines is “do more prospecting” (that seems … Continue reading Tilting the Numbers in Your Favor, the Tyranny of “More”
William Comcowich — December 8, 2017 Follow @GleanTeam — December 8, 2017 Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who don’t know of … Continue reading 5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service
by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns
by Laurie Sullivan, Staff Writer @lauriesullivan, (July 08, 2016) Prioritizing local search engine optimization has become increasingly challenging. Marketers must worry not only about traditional SEO, but also traditional local signals like Google My Business, citations and reviews, according to a recent study. For the 2016 Local SEO Ranking factors, the Local SEO Guide analyzes … Continue reading How To Tip Local SEO In Your Favor To Improve Rankings
by Francine Rodriguez April 26, 2016April 26, 2016 As the resident International Customer Success rep here at WordStream, I have seen my share of multilingual campaigns. It’s a small world after all! But diving into international waters can be a great challenge, so here are some of my tips on how to identify if you … Continue reading !Más PPC Por Favor! How to Break into Bilingual PPC
