By Jared Newman April 07, 2022 Google is releasing a new feature for its search engine that tries to mimic how we inquire about things in the real world. Instead of just typing into a search box, you can now present an image with Google Lens, then tailor the results with follow-up questions. You might, … Continue reading Google’s new search feature mixes images and text for better results
Experimental Twitter Shops lets brands display up to 50 items which users can buy Danny Goodwin on March 14, 2022 A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 … Continue reading Twitter tests e-commerce waters with new feature for in-app purchases
Marketers will be able to create create custom audiences for many advertising platforms. Corey Patterson on December 7, 2021 Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big … Continue reading Lytics adds cloud data connection feature to improve ad targeting
Jim Cusick June 12, 2021 LinkedIn is synonymous with attracting talent and searching for a new role. However, we will be the first to tell you all the other ways to use LinkedIn. The platform has helped so many with sales, branding, thought leadership, professional development, and networking, to name a few. With all of … Continue reading New LinkedIn Recruiter Feature: Candidate Insights
David Hunter April 8, 2021 In the golden age of local search strategy, business owners and digital marketers alike are looking for ways to get ahead of the competition and engage with customers in new and unique ways. Unbeknownst to many, one of the most influential tools of engagement is hiding in plain sight on … Continue reading Optimize Your Local Listing with the Google My Business Q&A Feature
Pam Aungst November 19, 2020 Google My Business is a “free tool that allows you to promote your Business Profile and business website on Google Search and Maps.” Through your Google My Business account, “you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with … Continue reading Google My Business is Testing a New Call History Feature
Brandon Uttley September 25, 2020 LinkedIn has added an interesting new feature to personal profiles—the ability to add an audio pronunciation of your name. Of course, this is helpful if you have a name that is often mispronounced. But what about those with common first and last names? The trick is to realize that this … Continue reading New LinkedIn Feature Lets You Add Audio Branding to Your Profile
Julien Rio July 26, 2020 Credit: Shutterstock Twitter has introduced a new feature that will allow users to tweet with voice messages. A single voice tweet will capture up to 140 seconds of audio, and a thread will be automatically arranged as you keep speaking. These tweets will be available in the user’s timeline alongside … Continue reading New Audio Feature from Twitter Shows the Value of Combining Voice and Digital
Brittanie Dreghorn — February 1, 2020 If you’ve been paying attention to your Instagram app these past few months you would have noticed the increased number of your favourite influencers using the ‘paid partnership’ tag on Instagram. In 2017, Instagram launched the paid partnership feature to increase the transparency on sponsored posts throughout the platform. … Continue reading How and Why to Use the Paid Partnership Feature on Instagram
Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay. Taylor Peterson on January 28, 2020 at 9:00 am Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades … Continue reading Pinterest debuts AR feature that lets users try on lipstick before buying
