Savannah LouieJuly 24, 2015 Just a few years ago, social networking sites were…well, just that. Platforms like Facebook and Twitter were used for the sole purpose of connecting with others. Each platform’s features were limited to “likes,” “pins” and “shares.” Social media was used for socializing. But times are a-changin’ and social media has undergone … Continue reading Social Media Purchasing: Why This Feature Is Changing Marketing
Katie CooperJuly 22, 2015 Question: How does a professional networking site like LinkedIn drum up repeat visitors? Answer: Give them a reason to check back in. LinkedIn released its blogging feature to the public in February of 2014 in hopes that users would take advantage of posting new and engaging content to keep people coming … Continue reading The Correct Way To Use LinkedIn’s Blogging Feature
Richard ShapiroJune 10, 2015 I have been asked recently to provide my opinion on the biggest customer service challenges affecting organizations today. My number one answer is that consumers want to do business with companies that provide personalized service delivery. How can companies combine technology with the human-to human touch to create a winning combination? … Continue reading Does Facebook’s New Feature Negatively Impact Personalization?
Elizabeth JonesMay 2, 2015 Instagram has released a new Post Notification feature that could be a vital tool for your brand to increase its engagement with followers on Instagram. This feature sends a push notification to users when posts go live. This increases the chances of your followers actually engaging with the photo rather than … Continue reading 3 Easy Ways To Use Instagram’s Post Notification Feature For Your Brand
Lexie CarboneMarch 28, 2015 Social media marketing is quickly becoming one of the most important parts of marketing strategy. As an inbound marketer, it’s important to keep up-to-date on the latest and greatest platforms and features you and your clients can utilize in your marketing efforts. Recently, there has been a lot of buzz around … Continue reading Everything You Need To Know About Twitter’s New Video Feature
In another effort to boost engagement, Twitter is experimenting with a display of additional tweets in the right-rail of individual tweet pages. Martin Beck on March 23, 2015 Twitter has long struggled with how to make its site more sticky. One of the major criticisms over the years is that new users aren’t find enough … Continue reading New: Twitter Tests Suggestion Feature “You May Also Like”
Views, properties and accounts can be recovered up to 35 days after being deleted. Amy Gesenhues on January 27, 2015 Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data. According to the announcement, deleted views, properties and accounts will be saved … Continue reading Google Analytics New “Trash Can” Feature Saves Deleted Data
by Nick Supapol January 6th, 2015 Nick Supapol Nick Supapol is Paid Search Strategy Lead (and consistently ranked #1 ping-pong player) at Search Engine People, specializing in Travel, Consumer Goods and Business-to-Business. AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 … Continue reading New Adwords Custom Columns Feature Helps You Track Segmented Conversions
VerticalResponse December 20, 2014 Facebook is making changes once again. But unlike other changes they’ve made recently, this one will be much more welcome by Facebook’s 1.3 billion monthly active customers. Facebook introduced an improvement to their search functionality that will now allow customers to search their past posts. So if you’re trying to find … Continue reading Facebook Introduces New Search Feature – Should Google Be Worried?
Danielle Cormier December 15, 2014 Have you ever seen something on Facebook that you’d like to come back to later? Whether it’s an interesting article you scroll by on-the-go in your mobile News Feed, or a video a friend shared when you don’t have headphones, the Facebook Save feature is an easy way to … Continue reading Social Media Quick Tips: Using The Facebook Save Feature
