Tag Archives: Featured

Amazon Prime Day Featured Brands See Boost In Search Interest

Amazon Prime Day Featured Brands See Boost In Search Interest by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2024 Analysis from Captify on Tuesday shows an increase in searches including the brand name and Amazon in search keywords, suggesting a high purchase intent for consumers who seek these brands. Samsonite (up 407%), Dyson (up 305%), Crest (up … Continue reading Amazon Prime Day Featured Brands See Boost In Search Interest

Search Queries With Featured Snippets, Questions Most Likely To Trigger Google AI Overviews

Google Queries With Featured Snippets, Questions Likely Trigger AI Overviews by Laurie Sullivan , Staff Writer @lauriesullivan, June 4, 2024 AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge Generative Parser released data on Tuesday shows Google’s … Continue reading Search Queries With Featured Snippets, Questions Most Likely To Trigger Google AI Overviews

Older Adults Make Up Just 4% Of People Featured In Ads

Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz  @KLmarketdaily, August 22, 2023 Brands are still significantly underrepresenting the large, affluent audience of people over age 60, according to a new analysis from CreativeX.  The creative tech company analyzed more than 126,000 global ads released in 2022, which were supported … Continue reading Older Adults Make Up Just 4% Of People Featured In Ads

10 Featured Snippet Optimization Tips: How to Win Spot Zero

George Drennan June 9, 2021 Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing … Continue reading 10 Featured Snippet Optimization Tips: How to Win Spot Zero

What Google’s Featured Snippet Deduplication Means for Your Site

Kristina Henry — April 3, 2020 On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing on page one of Google. Google holds that this … Continue reading What Google’s Featured Snippet Deduplication Means for Your Site

No More “Double Dipping” on Featured Snippets—Does It Matter?

Derek Gleason — February 3, 2020 On January 23, Google announced that “If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results.” If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first … Continue reading No More “Double Dipping” on Featured Snippets—Does It Matter?

Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers

Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2019 Understanding and recognizing query intent is one of the most challenging aspects of search. For many marketers the ability to gain a greater understanding also means an increase in the total number of feature … Continue reading Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers

5 Types of Content to Create for Google’s Featured Snippets

Navneet Kaushal — September 20, 2018 Follow @navneetkaushal — September 20, 2018 Featured snippets are routinely called position zero in SERPs. They are concise answers to user queries appearing after PPC ads (if there are any on the page), and just before the first result for the query. Featured snippets are not instant answers, and … Continue reading 5 Types of Content to Create for Google’s Featured Snippets