Larry KimOctober 26, 2015 Facebook Ads, once pretty universally panned as low quality and lacking in intent, has exploded into an online advertising powerhouse in recent years. New features are being tested and launched regularly, and the Facebook Ads Manager itself just had an overhaul. In fact, Facebook Ads is becoming a bit like AdWords, … Continue reading Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know
Jo Lynn DealOctober 19, 2015 LinkedIn is continuing to add new features to improve services for networking professionals and businesses. Even if you haven’t subscribed to a premium level as a user, there are still great features to help you upgrade your networking activities, build stronger relationships with your prospects, and ultimately gain a better … Continue reading 5 Underused LinkedIn Features for Sales and Marketing
Your customers are reaching out to you. Are you ignoring them? Columnist Alison Zeringue discusses new Facebook features that make it easier to respond to messages and explains how you can leverage these tools to increase your social ROI. Alison Zeringue on October 19, 2015 Imagine walking into a retail business to make a purchase … Continue reading Make Better Connections With Facebook’s New Message Features
Melissa DukoOctober 7, 2015 Step aside, Google. Like a young Jenner thirsty for the limelight, Bing Ads is nipping at Google’s heels. While Google AdWords has been struggling (down 11% this past year), Bing has seen a 19.7% growth. Bing Ads has less competition, and quite a few features that save both time and money. … Continue reading 6 Bing Ads Features to Save You Time and Money
Lisa FrankSeptember 29, 2015 Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What … Continue reading Minimize Potential Website Launch Risks by Testing New Features and Pages First
By Robert Brady September 3rd, 2015 For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason? Speed! By having the entire account downloaded into an offline tool, you’re able to navigate around the account without any limitations from your bandwidth or connection. You can … Continue reading AdWords Editor Power Features
Pam DyerAugust 31, 2015 Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing … Continue reading 12 Secret Facebook Features Every Marketer Should Use
ZOG DigitalJuly 17, 2015 It’s been a year since Twitter introduced a way for brands to promote other apps, but the additions are still rolling through. Promoted Tweets have never been a better tool for marketers than they are today. Twitter ads are becoming a better investment for conversation engagement, app installations, and lead development. … Continue reading 4 New Features You Should Be Using To Improve Twitter Ad Campaigns
Joel HouseJune 25, 2015 Mid-level eCommerce has now come of age with thousands of online sellers grossing 7-figures a year through their online stores. So its only natural that software platforms are starting to up their game to cash in on this new segment of the eCommerce market place. Magento, Shopify and Big Commerce are … Continue reading 7 Features All Mid-Level eCommerce Sellers Need
Alex CharalambousJune 14, 2015 Over the years, social media has evolved from being simply a social network to becoming a powerful marketing tool. Many of the social media giants have already monetized their platforms with paid advertising and promoted content. This “pay for play” option has allowed brands to further engage with their audience while … Continue reading Pinterest and Instagram Roll Out New Marketing Features for Brands
