New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies. Nicola Agius on August 9, 2023 Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top … Continue reading Google Ads unwraps several new features ahead of holiday season
Tag Archives: Features
8 Google Analytics Features Enhance App Measurement, Performance
8 Google Analytics Features Enhance App Measurement, Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 3, 2023 Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave across the web and apps. Gameberry Labs, a game developer based … Continue reading 8 Google Analytics Features Enhance App Measurement, Performance
Meta Expands Lead Ads Features, Tests Promotional Ads Product
Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product
AI in martech: this week’s new features, products and platforms
Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today. Constantine von Hoffman on May 18, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a … Continue reading AI in martech: this week’s new features, products and platforms
This week’s AI-powered martech features, products and platforms
Customer experience, email assistants, programmatic ad fraud detection and more in this week’s roundup of AI products. Constantine von Hoffman on May 11, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more … Continue reading This week’s AI-powered martech features, products and platforms
Twitter alternative Mastodon is fixing its confusing sign-up process—and adding new features
By Chris Morris May 01, 2023 Mastodon, which many have considered the social media site most likely to take Twitter’s place, is making itself more user friendly. The platform, on Monday, announced a series of changes to make it more intuitive for new users—and rewarded current members with an update on some long-requested features. … Continue reading Twitter alternative Mastodon is fixing its confusing sign-up process—and adding new features
YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers
YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers by Colin Kirkland , April 10, 2023 YouTube Premium is adding new offerings for subscribers, including higher 1080p HD video quality, an expanded co-watching experience for FaceTime via iOS SharePlay, and more precise queuing options for mobile users. For $11.99 a month, subscribers using … Continue reading YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers
This week’s new AI-powered martech products, platforms and features
With so many new AI products coming out, it can be hard to keep track of them all. Here’s our roundup of this week’s releases. Constantine von Hoffman on March 30, 2023 Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Why we care. Artificial intelligence … Continue reading This week’s new AI-powered martech products, platforms and features
LinkedIn releases new Pages features for B2B marketers
Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform. Chris Wood on March 21, 2023 Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run … Continue reading LinkedIn releases new Pages features for B2B marketers
Grubhub just rolled out new emergency safety features for gig workers with RapidSOS
By Jessica Bursztynsky January 19, 2023 Grubhub is partnering with RapidSOS, a third-party service that connects users with safety agents, in the hopes that it’ll boost courier protection, the companies announced Thursday. When gig workers call 911 through the Grubhub for Drivers app, RapidSOS will share information like dynamic location and caller ID directly … Continue reading Grubhub just rolled out new emergency safety features for gig workers with RapidSOS
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