Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed. Samantha Barnes on January 9, 2023 With the legacy version of Google Analytics retiring soon, we’ve entered the era of Google Analytics 4 (GA4). Aside from getting a major facelift and data model change, one of the platform’s … Continue reading 3 Google Analytics 4 features to make up for lost data
Google Begins To Release Maps, Search, Shopping Features by Laurie Sullivan @lauriesullivan, November 17, 2022 Google announced the release of features on Thursday related to Maps, Search and Shopping. Many were announced during its Search On event in September, but they are just now starting to roll out. A new augmented reality (AR) shopping feature launched … Continue reading Google Begins To Release Maps, Search, Shopping Features
Zoom is adding email and calendar features to take on other workspace platforms AI-powered upgrades are on the way to meetings too. K. Holt @krisholt Zoom As expected, Zoom is looking to take on the likes of Microsoft 365 and Google Workspace in more areas than group video calls and chats. At its Zoomtopia … Continue reading Zoom is adding email and calendar features to take on other workspace platforms
Amazon Ads Features Focus On Measurement, Clean Room, Video by Laurie Sullivan @lauriesullivan, October 26, 2022 Amazon confirmed its investment in video advertising Wednesday during unBoxed 2022 with the launch of several new features and services aimed at helping brands introduce products to consumers. There is a service that helps brands create videos, as well … Continue reading Amazon Ads Features Focus On Measurement, Clean Room, Video
Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout. Kim Davis on October 14, 2022 Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Data … Continue reading Drift launches features to support sales teams
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels Constantine von Hoffman on September 16, 2022 Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization … Continue reading Salesforce unveils features to boost automation for marketing and sales
Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration by Laurie Sullivan @lauriesullivan, August 25, 2022 Instacart has unveiled The World is Your Cart starring Grammy Award-winning artist Lizzo in what the company calls its biggest brand campaign ever. It’s all about turning everyday moments into possibilities — and expanding on Instacart CEO … Continue reading Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
It’s no surprise marketers looked for better features when choosing new solutions. But which features were front of mind? Kim Davis on July 11, 2022 The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking … Continue reading MarTech Replacement Survey: Which features are important to marketers?
By Doug Aamoth April 19, 2022 If you’ve got an Android phone and you haven’t yet tried Google Messages as your texting go-to, give it a whirl. It’s got a great mix of features without feeling overly bloated. It’s simple enough to use right out of the gate: Sending and receiving messages is about … Continue reading 5 time-saving Google Messages features you should be using
Goal is to bring the best parts of virtual events to in-person and vice versa. Constantine von Hoffman on April 13, 2022 Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. … Continue reading Zoom and Intrado launch new features to improve event experience and management
